Assistant Tasting Room Manager - BV

Treasury Wine Estates•Rutherford, CA

5d•$69,000 - $80,500•Onsite

About The Position

Join Beaulieu Vineyard at a pivotal moment as we prepare to unveil our newly built hospitality center in Rutherford. As Assistant Hospitality Manager, you’ll play a key leadership role in bringing this new experience to life—helping shape the tasting room, tours, and overall guest journey that will define BV’s next chapter. This is a unique opportunity to build and develop a hospitality team from the ground up while delivering an elevated, best-in-class wine experience. As a front-line leader, you’ll drive sales, coach your team, and ensure every guest interaction reflects the warmth and excellence of BV. Based on-site in Rutherford, this full-time, exempt role is ideal for a hospitality professional passionate about wine and excited to leave a lasting imprint on one of Napa Valley’s most iconic wineries.

Requirements

4+ years of direct-to-consumer sales and/or customer service experience, ideally in wine or hospitality
Led and coached teams of 15+ employees, driving results and fostering a positive culture
Confident in sales strategy, wine club conversion, and delivering luxury guest experiences
Tech-savvy with tools like Shopify, Bloom, Gorgias, TOCK and Microsoft Office
Strong communicator with excellent organizational skills and a calm, professional demeanor
Flexible — available to work weekends, holidays, and occasional travel
Passionate about wine, knowledgeable about Napa Valley, and eager to grow with the company
At least 21 years old
Able to lift up to 40 pounds

Responsibilities

Oversee daily operations of the Tasting Room, ensuring exceptional guest service and sales performance
Onboard and implement comprehensive training programs to enhance sales team performance and product knowledge.
Inspire and motivate team members to achieve and exceed sales targets through strategic guidance and support.
Innovate and expand tour and tastings to meet visitor engagement goals
Lead onboarding and training programs to build a knowledgeable, guest-focused team
Manage staffing, scheduling, and performance reviews for up to 20 direct reports
Develop and implement creative outreach strategies to attract new guest and build lasting relationships
Serve as Manager on Duty, handling banking, POS operations, and daily logistics
Ensure compliance with safety, beverage service, and food handling standards
Support special events and act as an ambassador for the BV brand