The North Face: Assistant Manager - Boise

The North Face • Boise, ID

6d • Onsite

About The Position

The Assistant Store Manager leads, develops, and motivates a team of Brand Advocates to deliver a consistent, best-in-class customer experience that reflects The North Face brand values and purpose. In partnership with the Store Manager, this role drives profitability through excellence in customer engagement, merchandising, operations, and community connection. The Assistant Store Manager assumes full responsibility for the store when the Store Manager is absent. The role is suited to someone passionate about leadership, team development, and creating an inclusive, high-performing retail environment.

Requirements

• At least 2 years of retail or store leadership experience in a fast-paced, customer-focused environment.
• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills, with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Able to work independently, manage shifting priorities, and meet business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Able to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Nice To Haves

• High school diploma or equivalent is preferred.

Responsibilities

• Support the store team in achieving and exceeding sales goals by monitoring progress against key performance indicators and achieving individual goals.
• Lead and coach the team to exceed individual and store productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
• Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
• Support the Store Manager in recruiting, hiring, and onboarding high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with company policies, procedures, and operational standards.
• Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
• Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
• Foster a culture of accountability, creativity, and continuous improvement.
• Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.
• Assume full responsibility for the store in the Store Manager’s absence.

Benefits

• Eligible for additional compensation awards, which may include an annual incentive plan, sales incentive, or commission potential.
• VF Corporation offers benefit programs; details are provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED