Assistant Store Manager

Boot Barn • San Carlos, CA

2d • $25 - $30 • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, partnering with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role supports exceptional customer service, partner development and engagement, merchandising standards, store operations, and achievement of store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year improvement, better processes, and increased productivity.

This position leads and develops store partners, supports selling and customer engagement, and helps ensure effective execution of merchandising, inventory, and operational standards. It works a variety of shifts—including nights, weekends, and holidays—and may require extended hours and travel to support local stores. The role is based in a clean, orderly, properly lighted and ventilated workspace with moderate noise levels, and involves substantial standing, walking, bending, and lifting.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time management skills, including the ability to manage multiple priorities.
• Strong communication and customer service skills.
• Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than 50% of the work shift; bend, stoop, kneel, and squat occasionally; and use a ladder or step stool occasionally.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; specific vision abilities include close, distance, and peripheral vision, depth perception, and adjusting focus.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture, exceeding customer expectations, and building long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
• Promote continuous learning, assist with partner training plans, improve operational and merchandising performance, and develop team members toward career goals.
• Collaborate with the Store Manager to respond to changing business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train staff on policies and procedures, and communicate with District, Region, and Store Support Center partners.
• Assess and communicate local customer needs to the Store Manager.
• Collaborate with the Store Manager to plan and execute sales-driving events involving outreach to the local community or market.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and maintain accountability for individual and team goals.
• Ensure appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments, following company visual presentation guidelines.
• Ensure markdown compliance and execution, and process product receipts accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these areas.
• Complete opening and closing procedures to company standards and comply with time and attendance policies and procedures.
• Adhere to and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, effective communication, teamwork, quality work, reliable attendance, and appropriate appearance with customers, team members, corporate partners, and vendors.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate of $25.00–$30.00, plus selling incentives (SPIFFS) and a monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Growth opportunities at every level; the company is opening 50 or more new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree