Assistant Store Manager

Goodwill of the Finger Lakes•Town of Cicero, NY
•$0 - $24

About The Position

The Assistant Store Manager (ASM) is a key store leader and partner to the Store Manager, helping drive operational excellence, team engagement, customer satisfaction, and business performance. The ASM leads daily operations, coaches and develops team members, promotes accountability, and supports sales, donation, productivity, and mission-driven goals. The role requires an ownership mindset and helps ensure the store operates efficiently, safely, and profitably while providing a strong experience for customers, donors, employees, and community stakeholders. The ASM models Goodwill's BLUE Values: being trustworthy, creating a culture of belonging, unleashing potential through coaching and development, and embracing collaboration. The position supports Goodwill's mission and culture while strengthening processes, developing talent, driving continuous improvement, and fostering a high-performing team. The ASM leads people-related activities, including recruiting, onboarding, training, coaching, performance conversations, engagement, retention, scheduling support, and resolving concerns. The role oversees daily retail, donation center, and production operations; maintains merchandising and visual standards; monitors workflow and productivity; and ensures policy, safety, cash handling, and loss-prevention compliance. The ASM also supports opening, closing, inventory flow, production scheduling, and manager-on-duty coverage. Working in partnership with the Store Manager, the ASM monitors sales, production, and donation metrics; supports revenue and EBITDA goals; manages payroll expenses and labor productivity; analyzes KPIs; and helps execute strategic retail initiatives. The ASM serves as Store Manager when the Store Manager is absent and acts as a visible ambassador for Goodwill's mission in the Henrietta community. The role involves work in retail sales and donation-processing areas, including warehouse-like production areas with moderate noise and frequent movement of merchandise, carts, totes, and equipment. Outdoor exposure may occur while receiving donations or assisting with merchandise. The employee is expected to follow safety procedures and maintain a clean, organized, and safe environment.

Requirements

  • High school diploma or equivalent required.
  • Three to five years of progressive retail leadership experience required.
  • Experience leading teams in a high-volume retail, production, customer service, hospitality, or similar environment.
  • Demonstrated experience supervising, coaching, and developing employees.
  • Ability to read and understand receipts, timecards, production reports, safety information, procedures, and policy manuals.
  • Ability to accurately complete routine reports, production documentation, and other required records.
  • Ability to communicate clearly and effectively with customers, donors, team members, supervisors, and other employees.
  • Ability to understand and follow verbal and written instructions.
  • General math skills, including accurate basic calculations related to cash transactions, pricing, and assigned store responsibilities.
  • Open and flexible availability based on store needs, including willingness to work evenings, weekends, and holidays.

Nice To Haves

  • Associate or bachelor's degree.

Responsibilities

  • Recruit, onboard, train, coach, and develop team members.
  • Conduct performance conversations and support corrective action processes.
  • Build bench strength and succession plans for Team Leaders and high-potential employees.
  • Foster employee engagement and retention, and promote belonging, accountability, and collaboration.
  • Support scheduling and workforce planning.
  • Resolve customer, donor, and employee concerns.
  • Oversee daily store and donation center operations.
  • Maintain merchandising and visual presentation standards.
  • Monitor workflow and productivity.
  • Ensure compliance with policies, safety requirements, cash handling procedures, and loss-prevention practices.
  • Conduct facility walkthroughs and operational audits.
  • Coordinate opening, closing, and manager-on-duty responsibilities.
  • Support inventory flow and production scheduling.
  • Monitor daily sales, production, and donation metrics.
  • Drive achievement of revenue and EBITDA goals.
  • Manage payroll expenses and labor productivity.
  • Analyze KPIs and identify opportunities for improvement.
  • Support execution of strategic retail initiatives.
  • Act as Store Manager in the Store Manager's absence.
  • Serve as a visible ambassador for Goodwill's mission in the Henrietta community.
  • Build relationships with customers, donors, community partners, and organizational stakeholders.
  • Promote mission services through donor engagement and community outreach.
  • Support workforce development, employee advancement, and Goodwill's strategic priorities.
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