The Assistant Store Manager (ASM) is a key store leader and partner to the Store Manager, helping drive operational excellence, team engagement, customer satisfaction, and business performance. The ASM leads daily operations, coaches and develops team members, promotes accountability, and supports sales, donation, productivity, and mission-driven goals. The role requires an ownership mindset and helps ensure the store operates efficiently, safely, and profitably while providing a strong experience for customers, donors, employees, and community stakeholders. The ASM models Goodwill's BLUE Values: being trustworthy, creating a culture of belonging, unleashing potential through coaching and development, and embracing collaboration. The position supports Goodwill's mission and culture while strengthening processes, developing talent, driving continuous improvement, and fostering a high-performing team. The ASM leads people-related activities, including recruiting, onboarding, training, coaching, performance conversations, engagement, retention, scheduling support, and resolving concerns. The role oversees daily retail, donation center, and production operations; maintains merchandising and visual standards; monitors workflow and productivity; and ensures policy, safety, cash handling, and loss-prevention compliance. The ASM also supports opening, closing, inventory flow, production scheduling, and manager-on-duty coverage. Working in partnership with the Store Manager, the ASM monitors sales, production, and donation metrics; supports revenue and EBITDA goals; manages payroll expenses and labor productivity; analyzes KPIs; and helps execute strategic retail initiatives. The ASM serves as Store Manager when the Store Manager is absent and acts as a visible ambassador for Goodwill's mission in the Henrietta community. The role involves work in retail sales and donation-processing areas, including warehouse-like production areas with moderate noise and frequent movement of merchandise, carts, totes, and equipment. Outdoor exposure may occur while receiving donations or assisting with merchandise. The employee is expected to follow safety procedures and maintain a clean, organized, and safe environment.
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Job Type
Full-time
Career Level
Manager
Education Level
High school or GED