Assistant Store Manager Sales

DICK'S Sporting Goods•Colorado Springs, CO

About The Position

The Assistant Store Manager – Sales at DICK’S Sporting Goods drives sales performance and athlete engagement by leading and developing retail teams. The role partners with the Store Manager to execute business growth plans, build an athlete-first culture, maintain store standards, and deliver exceptional customer experiences. It directly manages Captains (Supervisors) and influences the broader store team through coaching, accountability, and development.

Requirements

  • High school diploma or equivalent.
  • 1–3 years of experience.
  • 1–3 years of retail management experience or customer-focused experience.

Responsibilities

  • Partner with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead.
  • Ensure operational strategies support long-term success and identify opportunities in the store, validating programs and processes such as BOPIS and ship-from-store.
  • Directly manage Captains (Supervisors) and lead the broader store team through influence, coaching, and development.
  • Develop leaders and foster a high-performing, inclusive team environment.
  • Manage performance for the Captain team, including development, annual reviews, and promotion recommendations; ensure teammates follow policies and procedures, including recommending discipline or termination when appropriate.
  • Uphold merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
  • Promote and lead company programs, including customer loyalty participation, warranty sales, and private label credit card enrollment.
  • Model outstanding service, selling, and leadership behaviors, anticipating athlete needs and providing accurate, knowledgeable product and assortment information.
  • Lead, execute, and validate training initiatives, including cross-training leaders; ensure teammates are equipped to deliver elevated athlete experiences through coaching, accountability, development plans, and stretch assignments.
  • Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
  • Oversee payroll and staff scheduling in alignment with budget goals, athlete traffic, and sales trends.
  • Partner with the Store Manager and Captain team on targeted hiring strategies, sourcing, recruiting, and interviewing.
  • Own hiring decisions for Captains and be accountable for hourly teammate hiring and termination decisions based on Captain recommendations.
  • Coach Captains on interviewing, hiring, and team-building practices.
  • Hold teammates accountable for operational guidelines, brand standards, customer service expectations, and company policies.
  • Ensure store safety, standards, and operational procedures are upheld, including compliance with safety, loss prevention, standard operating procedures, and applicable external requirements.
  • Create a store environment where teammates and athletes are welcome and treated with respect.

Benefits

  • Competitive total rewards package that may include incentives, equity, and benefits.
  • Generous suite of benefits.
  • Paid leave in accordance with applicable state requirements.
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