Assistant Sales Manager – Destination Honda Burnaby
About The Position
Destination Honda Burnaby is seeking an Assistant Sales Manager to join their team. This role is ideal for a sales professional who is adaptable, guest-focused, and thrives in a fast-paced automotive environment. The Assistant Sales Manager will be responsible for floor management, working with guests and sales professionals to ensure a positive customer experience. Key duties include managing the daily sales floor, overseeing CRM activity, promoting appointments, supporting follow-up, and providing coaching. Additionally, the role involves supporting the pre-owned vehicle acquisition strategy by purchasing vehicles and guiding them through the reconditioning process for retail sale.
Requirements
- Previous automotive experience is required.
- Previous client support or customer-facing experience is required.
- Demonstrated ability to build client relationships and create business opportunities.
- A strong passion for customer service. You enjoy speaking with guests, identifying their needs, and creating a positive customer experience.
- Excellent verbal and written communication skills.
- English fluency is required.
- Driven to succeed, self-motivated, and equipped with a strong work ethic.
- Coachable and open to continuous learning and development.
- Professional, composed, and effective in negotiation and guest-facing conversations.
- Strong computer skills, including proficiency with Microsoft Office.
- Valid BC Driver’s License with a clean driver’s abstract.
Nice To Haves
- Ability to welcome our guests to the dealership as if it were your own home.
- Ability to speak a second language, including Mandarin or Cantonese, is considered an asset.
- Experience using DealerSocket or another automotive CRM is considered an asset.
- Previous experience purchasing or appraising pre-owned vehicles is considered an asset.
- Valid VSA License preferred but not mandatory.
Responsibilities
- Actively manage the sales floor to ensure every guest is properly guided through our sales process.
- Support Guest Advisors by coaching, training, and reinforcing best practices throughout the customer journey.
- Engage directly with guests to provide a concierge-style purchasing experience that is warm, inviting, professional, and helpful.
- Work closely with sales professionals to ensure follow-up, appointments, and customer commitments are completed with urgency and care.
- Monitor and manage Guest Advisor lead pipelines using DealerSocket CRM tools.
- Promote, confirm, and support appointment-setting activity to help drive traffic into the dealership.
- Perform daily manager follow-up phone calls with guests.
- Present purchase options to guests in a clear, professional, and customer-focused manner.
- Lead daily, weekly, and monthly training efforts for Guest Advisors.
- Identify opportunities for coaching and development through CRM activity, guest interactions, and sales process execution.
- Purchase pre-owned vehicles in alignment with weekly acquisition targets.
- Help guide purchased pre-owned vehicles through the reconditioning process, working with internal teams to support timely retail readiness.
- Monitor the progress of pre-owned inventory from acquisition through reconditioning and frontline availability.
- Promote new business and contribute to the company’s customer base and referral network.
- Maintain a strong focus on the customer experience and actively pursue high CXI results.
- Develop expert knowledge of our products, accessories, programs, and sales process.
Benefits
- Comprehensive internal sales foundation training program.
- A competitive compensation plan.
- Enhanced group health benefits program.
- A friendly, respectful, collaborative environment that supports your success.
- Employee recognition, celebration, and company culture events.
- Long-term and accelerated career opportunities within a growing automotive group.
- Full training will be provided.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
