Assistant, Public Relations

kate spade new york•New York, NY

3d•$26 - $29

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Requirements

Bachelor’s Degree with 1+ years of relevant PR experience
Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
Excellent written and verbal communication skills
Ability to collaborate with and influence internal and external partners
Self-starter with strong initiative, ownership and accountability for business
Ability to work efficiently in a high-pressure, fast paced, deadline driven environment

Responsibilities

Support Global PR team with all national men’s and women’s PR initiatives
Establish and maintain relationships with key editors, stylists, and writers
Manage logistics for daily sample requests from national media outlets
Maintain organization of PR office and sample closet; Archive, etc.
Organize, track and maintain product daily in Launchmetrics/Fashion GPS
Liaise with internal teams (VIP, Visual Merchandising, Creative, Wholesale) and international business units for sample requests and seasonal photo shoots
Handle credits and fact-checking for all men’s and women’s placements
Compile daily/weekly editorial reports, working closely with Brand Communications team on weekly/monthly recaps
Work closely with intern on day-to-day tasks
Work on all team-wide PR initiatives (parties, launches, events, strategy sessions, etc.); collaborate on and contribute ideas for men’s and women’s PR initiatives
Stay informed on all industry news and research best practices, especially regarding competitors
Support and handle ordering runway samples
Support the PR, VIP and Brand Comms team on seasonal Runway shows and Press Days
Support with global PR administrative tasks including invoicing, maintaining distro lists, etc