Assistant Project Lead, New Capabilities

The Gap • Folsom, CA

3d

About The Position

As the Assistant Project Lead- New Capabilities on the Retail Strategies team, you will help bring our brand to life in stores—helping to execute new store initiatives and launching new capabilities that will enhance the overall customer experience. This role sits at the intersection of strategy, execution, and culture. You will support the Director of Retail Strategies in shaping and operationalizing initiatives that don’t just drive sales—but transform how customers feel, engage, and connect with our brand in-store. From piloting innovative technologies to supporting high-impact events and field moments, you’ll help push boundaries—reimagining retail as a dynamic, cultural experience. We don’t just sell clothes—we create environments that inspire, empower, and move culture forward.

Requirements

• Dynamic and go-getter mentality with a passion for retail, customer experience, and brand storytelling
• Curious and creative —excited by the opportunity to test new ideas and challenge the status quo
• A strong collaborator who builds relationships easily and contributes positively to team outcomes
• Highly organized and detail-oriented, with the ability to manage multiple workstreams in a fast-paced environment.
• A clear and compelling communicator, with strong storytelling and presentation skills.
• Comfortable with ambiguity and energized by dynamic, evolving priorities.

Responsibilities

• Support the Director of Retail Strategies in developing and operationalizing key initiatives—building plans, aligning stakeholders, and translating strategy into clear, actionable work for each project and how to scale proven initiatives in the field.
• Contribute to piloting new ideas, tools, and technologies—embracing curiosity and experimentation to continuously evolve the store.
• Partner across teams to align priorities, communicate clearly, and build strong relationships that enable seamless execution and shared success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed