Assistant Product Manager

ITW•Tucker, GA

About The Position

Summary: At ITW, innovation begins with people who think and act like owners. We give our teams the freedom to experiment, the tools to succeed, and the responsibility to make an impact. The Assistant Product Manager supports the execution of marketing and product initiatives across digital, commercial, and sales enablement channels. This role partners with cross‑functional teams and external vendors to deliver marketing programs, manage tools and systems, and support product launches and lifecycle activities. The position combines hands‑on marketing execution with exposure to product marketing, market research, and go-to-market coordination. What You'll Do: Execute day‑to‑day marketing operations across digital channels, including websites, email, paid media, social media, and integrated campaigns. Create and manage marketing content and communications for email, digital advertising, social platforms, product notices, and sales materials. Support marketing automation, CRM, and reporting efforts, including campaign execution, performance tracking, and analytics. Coordinate with internal teams and external vendors to ensure timely delivery of marketing and promotional initiatives. Manage marketing and sales enablement tools and systems, including PIM, SalesNet, customer/product data requests, and shared inboxes. Provide sales and event support, including samples, giveaways, trade show coordination, logistics, and Salesforce lead uploads. Support product marketing initiatives such as product launches, lifecycle updates, pricing communications, and market and competitive research. Why You'll Love Working Here: At ITW, you’ll experience the best of both worlds: the autonomy of an entrepreneur with the resources of a Fortune 200 company. Our decentralized culture means your ideas matter, your ownership is real, and your impact is visible. We live by our Core Values: Focus on the Essential – we simplify, prioritize, and execute with clarity. Learn by doing – we test, we adapt and grow strong through trial and error. Act with integrity – we treat customers, partners and each other with transparency and respect. Champion diversity – we believe innovation thrives when every voice is heard. Empower our people – we trust our teams to deliver their best work. ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. At ITW, we think and act like entrepreneurs. We embrace autonomy, make decisions and take ownership to create innovative solutions for our customers all over the world. ITW is a Fortune 200 global multi-industrial manufacturing leader. Our seven industry-leading business segments offer career development and learning opportunities in more than 50 countries across the globe. We’re committed to investing in our people and supporting their growth through unique and relevant development opportunities at each stage throughout the employee life cycle. Our decentralized, entrepreneurial culture empowers you to think and act like a business owner. We aspire for everyone to perform to their full potential and value the unique and diverse perspectives, experiences and ideas that make us better together. The ITW Business Model gives us the tools to focus on what’s most important, and we’re grounded in our values of Integrity, Simplicity, Trust, Respect and Shared Risk.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
2+ years of experience in product marketing, product management, or a related role.
Strong analytical and communication skills, with the ability to interpret data and translate insights into clear recommendations.
Proven ability to work cross‑functionally and manage multiple projects and priorities in a fast‑paced environment.
Working knowledge of product and marketing fundamentals, including product lifecycle management, market research, and pricing strategy.
Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
Willingness to travel up to 25–35% as business needs require.

Nice To Haves

Experience using CRM systems, marketing automation platforms, digital marketing tools, and performance reporting or analytics platforms preferred.
Exposure to POS, shipment, or market data tools (e.g., IRI, NPD, or similar) is a plus.
Highly organized and detail‑oriented, with strong time‑management and prioritization skills.

Responsibilities

Execute day‑to‑day marketing operations across digital channels, including websites, email, paid media, social media, and integrated campaigns.
Create and manage marketing content and communications for email, digital advertising, social platforms, product notices, and sales materials.
Support marketing automation, CRM, and reporting efforts, including campaign execution, performance tracking, and analytics.
Coordinate with internal teams and external vendors to ensure timely delivery of marketing and promotional initiatives.
Manage marketing and sales enablement tools and systems, including PIM, SalesNet, customer/product data requests, and shared inboxes.
Provide sales and event support, including samples, giveaways, trade show coordination, logistics, and Salesforce lead uploads.
Support product marketing initiatives such as product launches, lifecycle updates, pricing communications, and market and competitive research.

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