Assistant Marketing Specialist

Town of Fuquay-Varina•Fuquay-Varina, NC

1d•Onsite

About The Position

The Fuquay Varina Arts Center is seeking a creative and self-motivated part-time Marketing Assistant to manage and enhance the Arts Center's brand. This role involves building an online presence for local artists and patrons, designing marketing materials like brochures and programs, and assisting with website updates. The ideal candidate is a storyteller who can work independently, take initiative, and contribute to growing the Arts Center's reach while upholding a professional brand image. This position requires a self-starter capable of creating and executing a social media campaign and calendar, including designing, planning, scheduling, and publishing high-quality content (photos, graphics, reels, educational posts) that showcases programs and artists. Responsibilities also include crafting print marketing materials, monitoring social media platforms, engaging with the community, and ensuring brand consistency. Additional duties may include answering phones, selling tickets, managing registrations, and interacting with patrons. The role demands an individual who can identify tasks and execute them without constant supervision, with a focus on team success.

Requirements

Knowledge of social media platforms and posting protocols
Ability to create compelling posts for classes, events, and activities
Experience with Canva, Photoshop or similar tools is highly desirable
Familiarity with SEO best practices and web performance tools
Experience designing print marketing, theatre programs, and/or class brochures
Experience and/or knowledge of office software (Excel, Outlook)
Ability to work with the public in an often fast paced, busy environment
Must be able to perform the basic life operational functions of standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, sitting, listening, and repetitive motions
Must be able to perform light work, with the ability to lift up to 20 pounds
Must possess the visual acuity to operate computers, perform basic office tasks such as typing, sorting, using measuring and cutting equipment, read instructions and inspect work for accuracy, neatness, and thoroughness
Graduation from high school and experience in graphic design, content creation, and customer service, or an equivalent combination of education and experience

Nice To Haves

Experience with Canva, Photoshop or similar tools
Familiarity with SEO best practices and web performance tools
Experience designing print marketing, theatre programs, and/or class brochures
Experience and/or knowledge of office software (Excel, Outlook)
Flexibility in availability is highly desirable

Responsibilities

Create posts about Arts Center activities, programs and events for various social media platforms
Responsible for the development, maintenance and execution of a social media posting calendar
Schedule and publish professional, accurate, visually consistent content throughout the week
Coordinate photos, graphics, videos, reels, educational content promotional materials and informational posts
Maintain consistency in Arts Center branding, messaging, tone, logos, colors, and visual presentation
Actively engage on social media platforms, not just posting content
Track performance metrics (reach, engagement, follower growth)
Design hard copy marketing pieces (brochures, programs, print ads) for Arts Center activities (plays, concerts, classes and events) ensuring a cohesive brand across all Arts Center marketing
Work within Town protocols for brand compliance
Assist with website updates and ADA compliance standards
Perform related duties as required
Answer phones
Sell tickets
Manage registrations
Speak to patrons