Assistant Marketing Manager

EnsembleIQ•Toronto, ON

2d•CA$65,000 - CA$75,000•Hybrid

About The Position

This role works in the office once to twice per week (2300 Yonge in Toronto) and is remote 3 - 4 days per week. EnsembleIQ is looking for an Assistant Marketing Manager to drive growth for some of the industry’s most prestigious brands. In this role, you will work under the guidance of our Marketing Director and Senior Director to build and execute integrated marketing programs that fuel audience growth, event attendance, and high-quality sales leads.

Requirements

4+ years of B2B marketing experience, including sales marketing, and event/webinar experience with retail markets preferred.
Bachelor’s degree in marketing or equivalent experience
5% business travel to events, as required
Strong marketing copywriting skills with attention to detail. Writing marketing emails, social posts, and sales collateral.
A good eye for design and the ability to create visually engaging content.
Skilled at measurement, tracking, and analysis of the performance of campaigns (A/B testing, benchmarking, etc.). Comfortable using Google Sheets to manage data.
Experience with marketing data and ESPs, preferably Marketo.
Experience with Canva or Adobe Suite is required.
Proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads (or similar) is required.
Curious & Creative: You like to learn new things, delve into problems, and recommend & test solutions.
Collaborative & Good Communicator: You like to work with people. You listen to their needs and can successfully secure buy-in for initiatives. Clear and effective communication, especially through presentations, both written and verbal is a must.
Results-focused: Proactive and focused on continuous improvement.
Process-driven & Organized: High attention to detail with the ability to manage multiple competing deadlines at a time. Excellent prioritization and organizational skills are required.
Adaptable: Ability to work independently, collaboratively, and efficiently in a fast-paced matrixed environment

Responsibilities

Support the overall marketing strategy for brand media and events, to ensure fulfillment of sales, brand, and event marketing objectives via a variety of marketing channels.
Closely partner with the Marketing Director and Event Registration Specialist for marketing execution support of campaigns, initiatives and events.
Lead campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects—creating demand, nurturing interest, and generating qualified leads to increase the overall sales pipeline. Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated.
Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio—elevating the brands within the industry. Execute campaigns across a variety of channels, including email, programmatic, content syndication, retail media, and more. Liaison with the publisher and editor to understand key brand attributes to support marketing needs.
Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian retail industry—driving interest, registrations, attendance, nominations, and sponsorship leads throughout the event & award cycles; Working closely with the brand team and with Event Operations.
Measure, track and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth.
Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects that span multiple brands and teams, including Editorial and Audience Development.