Assistant Marketing Manager, Government Markets

RELX•Dayton, OH

2d•$53,900 - $89,800

About The Position

As an Assistant Marketing Manager, you will support the Government Markets segment and work closely with the Director of Government Marketing to help shape and execute marketing strategies that drive new business and customer growth. This role offers the opportunity to create impactful multi-channel campaigns, collaborate with sales and creative teams, and use insights and analytics to continuously improve results.

Requirements

Marketing experience, particularly in B2B or SaaS environments
Self-starter with a desire to learn and grow professionally
Strong attention to detail and ability to manage complex marketing initiatives
Ability to analyze campaign performance and identify optimization opportunities
Excellent written communication skills with experience creating email campaigns, digital advertising, guides, and sales collateral
Ability to collaborate effectively with cross-functional teams and external partners
Willingness to learn, evolve, and develop new skills in a fast-paced environment

Responsibilities

Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue for LexisNexis products
Create marketing content including surveys, sales sequences, email campaigns, infographics, and downloadable guides
Collaborate with sales partners to develop campaigns and sales enablement materials that clearly communicate product advantages
Write campaign briefs and partner with operations and creative teams to execute campaign strategies
Strengthen and evolve messaging focused on competitive advantages and key differentiators
Analyze campaign performance and provide recommendations to optimize future marketing initiatives
Support marketing programs including digital campaigns, events, and nurture/drip campaigns
Collaborate with agencies and vendors to elevate product positioning and drive lead generation