Casual Hire – Assistant Marketing Director

University of Hawaii•Honolulu, HI

About The Position

The Assistant Marketing Director is a temporary casual hire position with UHM Athletics, based in Sports Marketing. Under the direct supervision of the Marketing Director, the role supports efforts to generate revenue, increase attendance, and enhance the game day experience for the University of Hawai‘i Athletics Department. The appointment lasts 89 days, is full-time, and is limited to 40 hours per week. The position offers no benefits. The role develops and executes marketing and promotional plans for assigned sports, with an emphasis on ticket revenue and attendance. It also supports advertising, game day production and promotions, social media campaigns, and the fulfillment of corporate sponsorship commitments. The position directs game day staff and oversees student workers, while collaborating with Athletics personnel and external stakeholders. Scheduled Athletics events may require work at night, on weekends, and on holidays.

Requirements

Bachelor’s degree.
Some experience working for a company or organization in marketing, advertising, and/or sales.
Ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals.
Ability to work cooperatively and effectively with people of diverse backgrounds.
Ability to work nights, weekends, and holidays as needed.
Ability to provide excellent customer service.
Ability to exercise discretion and sound analysis in addressing administrative support, program management, or related issues.
Equivalent combinations of education and/or professional work experience may qualify if they provide the required education, knowledge, skills, and abilities.

Responsibilities

Develop, write, and execute comprehensive marketing and promotional plans for assigned sports, prioritizing ticket revenue and attendance.
Assist with the creation and placement of traditional and digital advertising, including radio, print, television, and social media.
Write and manage game day scripts, public-address announcements, and video board rundowns.
Coordinate and execute on-field and on-court promotions, halftime shows, sponsor recognitions, and special presentations.
Direct game day marketing staff and interns to support a high-energy fan experience.
Collaborate with Media Relations and Digital Media teams on social media content, graphics, and video campaigns aligned with the department’s voice.
Publish social media posts promoting upcoming UH Athletics events.
Work with the department’s multimedia rights partner to fulfill contracted corporate sponsorship elements during events.
Work scheduled UH Athletics events, with flexible availability that may include nights, weekends, and holidays.
Assist with recruiting student workers, including paid workers, interns, and volunteers.
Oversee and manage student workers on a day-to-day basis.
Maintain positive, professional, and collaborative working relationships with Athletics staff, coaches, team members, administrators, internal and external organizations, media members, donors, and others interested in Athletics.
Maintain confidentiality of information, files, and records in accordance with applicable laws and University policies.
Comply with laws, policies, rules, and regulations governing the University and its employees, as well as NCAA and affiliated conference rules.
Immediately advise the Director of Athletics or designee of reasonable cause to believe that violations have occurred or may occur.
Perform other duties as assigned.