About The Position

The Assistant Manager leads, develops, and motivates a team of Brand Advocates to deliver a consistent, high-quality customer experience that reflects Vans’ brand values and purpose. Working closely with the Store Manager, the role supports store profitability through strong customer engagement, merchandising, operations, and community connection. When the Store Manager is absent, the Assistant Manager assumes full responsibility for the store. The position is suited to someone passionate about leadership, team development, and creating an inclusive, high-performing retail environment. The role includes supporting sales and productivity goals, coaching team members, supervising daily store operations, and assisting with recruiting and onboarding. The Assistant Manager also helps maintain operational and visual standards, manage expenses and shrink, and support inventory processes. This is a customer-focused retail leadership position requiring at least two years of retail or store leadership experience in a fast-paced environment. A high school diploma or equivalent is preferred, while demonstrated experience and achievements are valued.

Requirements

  • At least 2 years of retail or store leadership experience in a fast-paced, customer-focused environment.
  • Proven ability to drive results through store teams and exceed sales and profit goals.
  • Skill in coaching, motivating, and building high-performing, diverse teams.
  • Strong verbal and written communication skills and ability to influence across all levels.
  • Solution-oriented and flexible in a fast-paced, dynamic retail environment.
  • Ability to work independently, manage shifting priorities, and meet business expectations.
  • Comfort using word processing, spreadsheets, and retail software tools.
  • Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Nice To Haves

  • High school diploma or equivalent.

Responsibilities

  • Support the store team in achieving and exceeding sales goals by monitoring key performance indicators and meeting individual goals.
  • Lead and coach the team to exceed individual and store productivity goals.
  • Model exceptional customer service and selling behaviors to create authentic brand experiences.
  • Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
  • Support the Store Manager in recruiting, hiring, and onboarding talent.
  • Provide ongoing training, feedback, and development to team members.
  • Ensure compliance with company policies, procedures, and operational standards.
  • Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
  • Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
  • Foster accountability, creativity, and continuous improvement.
  • Promote a respectful and inclusive environment that values diverse backgrounds and perspectives.
  • Support inventory management through accurate shipping, receiving, and stockroom practices.
  • Assume full responsibility for the store in the Store Manager’s absence.

Benefits

  • The position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
  • VF Corporation offers benefit programs; details are provided during the hiring process.
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