GUCCI Assistant Manager, Performance Media
About The Position
The Assistant Manager, Performance Media will play a critical role in supporting the planning, execution, and analysis of all performance media campaigns across key digital channels, including paid social, paid search, and affiliate for Gucci Americas (US, Canada, Mexico, Brazil). This role is responsible for end-to-end campaign management-from pre-launch preparation and in-flight optimization to post-campaign analysis-with the ultimate goal of driving awareness, traffic, and revenue for Gucci.com and Gucci retail stores. The role works closely with cross-functional teams and external partners to ensure campaigns are strategically aligned, data-driven, and brand-compliant.
Requirements
- Bachelor's degree desired
- Minimum of 3 years of experience in digital media, with direct, hands-on campaign management
- Highly analytical with strong attention to detail and data accuracy
- Proficient in interpreting and visualizing data; able to present insights clearly and persuasively
- Skilled in synthesizing complex data sets into meaningful and actionable business insights
- Advanced PowerPoint and Excel skills; strong visual storytelling capabilities
- Ability to thrive in a fast-paced, cross-functional environment and manage ambiguity effectively
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Qualified candidates must have the proper work authorization to work in the United States
Responsibilities
- Develop comprehensive media plans aligned with quarterly Gucci HQ marketing briefs, with a focus on driving traffic and sales to Gucci.com and retail stores
- Serve as the day-to-day contact with the global HQ team for plan development, asset approval, and campaign execution
- Adapt media strategies in response to the evolving digital landscape and emerging trends
- Manage the creative asset matrix across performance channels to ensure timely delivery and launch across the full marketing funnel
- Implement and evolve Global Media Guidelines to reflect current market conditions and platform innovations
- Monitor industry developments and share key insights with regional and global stakeholders.
- Oversee daily campaign operations, including performance monitoring, pacing, and optimizations
- Analyze key performance indicators (KPIs) to identify actionable insights and opportunities for improvement
- Partner with media agencies to adjust targeting, bidding, and budgets in real-time to meet business objectives
- Apply critical thinking and digital best practices to balance performance goals with brand integrity
- Forecast incremental revenue and volume opportunities to support cross-functional business planning and financial reporting.
- Aggregate and analyze campaign data from multiple sources to produce insightful performance reports
- Collaborate with the ecommerce team to align monthly traffic and revenue forecasts and ensure accountability toward shared targets
- Integrate data from Google Analytics, Meta Pixel, Brand Lift studies, and other sources to assess campaign health and business impact.
- Champion a test-and-learn approach, continuously running A/B tests and platform experiments across paid social and paid search
- Evaluate results to determine optimal audience targeting, bidding strategies, creative formats, and platform mix.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Administrative and Support Services
Number of Employees
5,001-10,000 employees
