Assistant Manager, Owner Growth Strategy – Next Best Action Strategy

GM•Warren, MI

3d•Remote

About The Position

We’re looking for a strategic, self-starting marketer to help shape and grow GM’s Next Best Action (NBA) strategy across products, services, and subscriptions in the post-purchase customer journey. This role is best suited for someone with strong marketing strategy, business partnership, cross-channel measurement and test-and-learn experience who can work across business units to identify opportunities, build alignment, and help translate business goals into smarter customer decisioning. The right candidate does not need to come in as a deep technical journey architect, but should be eager to learn Next Best Action, understand how it can create value for the business and customer, and help drive adoption over time.

Requirements

5+ years of experience in marketing strategy, CRM, lifecycle marketing, customer growth, or related roles.
Strong business acumen with the ability to connect customer strategy to commercial outcomes.
Experience working cross-functionally and building credibility with a wide range of stakeholders and business teams.
Demonstrated success leading or contributing to test-and-learn, experimentation, optimization, or performance improvement efforts.
Ability to take ambiguous problems, structure them clearly, and move work forward with limited direction.
Interest in and aptitude for learning Next Best Action, personalization, customer decisioning, and modern CRM capabilities.
Strong communication and storytelling skills, including the ability to turn insights and strategy into clear recommendations.
Bachelor’s degree

Nice To Haves

Experience in CRM, lifecycle marketing, retention, personalization, or customer growth strategy.
Exposure to enterprise marketing or CRM platforms such as Adobe Experience Platform / Journey Optimizer, Salesforce Marketing Cloud, or similar.
Familiarity with customer analytics, measurement, segmentation, or experimentation approaches.
Experience in businesses with complex customer ecosystems, recurring engagement, or subscription/service models.

Responsibilities

Help define and evolve GM’s Next Best Action strategy across the owner lifecycle, grounded in business goals, customer needs, and growth opportunities.
Build strong relationships with partners across marketing, product, analytics, finance, data, privacy, and business units to identify where NBA can unlock the most value.
Translate business priorities into clear customer strategy, prioritization frameworks, and use cases for NBA.
Partner with execution and platform teams to bring strategies to life, while staying focused on the business objective and customer outcome.
Drive a strong test-and-learn culture, including hypothesis development, test design, readouts, and recommendations for what to scale, refine, or stop.
Help define how rules-based logic, customer signals, and AI-driven decisioning should work together to improve relevance and performance.
Ensure NBA strategies are focused on incremental value, customer experience, and measurable business impact —not just campaign output.
Identify gaps, opportunities, and new ideas proactively, with a bias toward action and continuous improvement.