Assistant Manager, Marketing -18-month contract

Saputo Inc. • Montreal, QC

27d

About The Position

At Saputo, we bring good to the table by making high-quality products, investing in our people, and supporting communities around the world . As a top 10 global dairy processor, we value contributions that matter and strive to foster an inclusive, growth-driven work environment. Ready to bring your best? Overview of the role: Saputo is seeking an Assistant Manager, Marketing for an existing opportunity within our organization for an 18-month contract. The Assistant Foodservice Marketing Manager will be responsible for the development and implementation of various Foodservice Marketing initiatives while being aligned with business objectives of the Strategic Business Development (SBD) team. How you will make contributions that matter: Collaborate with the Foodservice marketing team and help develop the Trade Marketing 360 promotional strategy Assist with the execution of marketing programs, campaigns and promotions, consumer engagement activities, merchandising and growth plans, aimed at new and existing business partners in markets across Canada Generate compelling and original content for various marketing channels, including website, social media, emails, and newsletter in English and French Work with copywriters to produce persuasive and informative blog posts, articles, and other forms of written content Manage social media accounts with agencies to highlight community involvement, products, and promotions Work Direct creative agencies and collaborate with internal creative and sales teams to develop and update marketing programs, collateral, and channels Provide support and coordination with tradeshows and events (booth setup, materials, promotional items, shipment of packages) Guide the sales team in the execution of trade programs, manage the performance tracking and program post-mortems and make analysis Responsible for creating and monitoring email marketing and nurture campaigns in Klaviyo (designing email marketing newsletters, ensuring mobile-friendly emails, collaborating with copywriters for newsletter content, building and maintaining email lists) Managing and maintaining email marketing, automations, workflows, reporting, landing pages, segmentations, contacts and companies, etc. Execute marketing programs in collaboration with the foodservice sales team, participating in meetings and proposing the right mix/match of marketing assets and channels to strengthen partner relationships Assist with developing and launching customer and partner-experience surveys (using Typeforms), as well as reporting on results and identifying areas for improvement Optimize demand generation across all of Saputo Foodservice’s existing channels including but not limited to the website, email, PPC, content, social, webinars, and SEO Track the effectiveness of outreach efforts and marketing campaigns Provide regular reports and recommendations based on data analysis Responsible for managing the project budget Draft internal communications, create point of sales promotional materials Lead multi-departmental conference calls Perform other related duties as directed by the Marketing Manager

Requirements

• University Diploma in marketing or related field (2nd cycle degree, an asset)
• 5+ years of experience in marketing
• Bilingual (French and English) spoken and written; French is mandatory in Quebec, an asset in other provinces. The Assistant Manager Marketing will have to communicate in English verbally and in writing with teams located across Canada
• Excellent skills in written and verbal communication
• Excellent knowledge of Office Suite
• Strong knowledge of email platforms like Mailchimp or Klaviyo
• Experience with design programs such as Canva or Photoshop
• Strong strategic and analytical skills, precision, and attention to detail
• Self-motivated, creative and team oriented
• Excellent priority management skills and ability to juggle several projects
• As part of their duties, the position holder will be required to communicate and collaborate in English and French, both orally and in writing, with colleagues or other stakeholders located in Québec, elsewhere in Canada, or across North America.

Nice To Haves

• 2nd cycle degree, an asset
• Experience in the food industry or B2B digital marketing (an asset)

Responsibilities

• Collaborate with the Foodservice marketing team and help develop the Trade Marketing 360 promotional strategy
• Assist with the execution of marketing programs, campaigns and promotions, consumer engagement activities, merchandising and growth plans, aimed at new and existing business partners in markets across Canada
• Generate compelling and original content for various marketing channels, including website, social media, emails, and newsletter in English and French
• Work with copywriters to produce persuasive and informative blog posts, articles, and other forms of written content
• Manage social media accounts with agencies to highlight community involvement, products, and promotions
• Work Direct creative agencies and collaborate with internal creative and sales teams to develop and update marketing programs, collateral, and channels
• Provide support and coordination with tradeshows and events (booth setup, materials, promotional items, shipment of packages)
• Guide the sales team in the execution of trade programs, manage the performance tracking and program post-mortems and make analysis
• Responsible for creating and monitoring email marketing and nurture campaigns in Klaviyo (designing email marketing newsletters, ensuring mobile-friendly emails, collaborating with copywriters for newsletter content, building and maintaining email lists)
• Managing and maintaining email marketing, automations, workflows, reporting, landing pages, segmentations, contacts and companies, etc.
• Execute marketing programs in collaboration with the foodservice sales team, participating in meetings and proposing the right mix/match of marketing assets and channels to strengthen partner relationships
• Assist with developing and launching customer and partner-experience surveys (using Typeforms), as well as reporting on results and identifying areas for improvement
• Optimize demand generation across all of Saputo Foodservice’s existing channels including but not limited to the website, email, PPC, content, social, webinars, and SEO
• Track the effectiveness of outreach efforts and marketing campaigns
• Provide regular reports and recommendations based on data analysis
• Responsible for managing the project budget
• Draft internal communications, create point of sales promotional materials
• Lead multi-departmental conference calls
• Perform other related duties as directed by the Marketing Manager

Benefits

• Benefit coverage with group insurance
• Group retirement plan with employer contribution
• Telemedicine and assistance program for employees and their families
• Opportunity to contribute to a collective RRSP & TFSA
• Training and development programs
• Saputo Flex Program, flexible work environment (schedule/location/time off) according to department needs
• Organized activities for employees and their families
• Advantageous discounts on Saputo products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees