Assistant Manager, Influencer Marketing

Tatcha•San Francisco, CA

3d•$75,000 - $80,000•Onsite

About The Position

Tatcha is seeking an Assistant Manager to join its Brand & Influencer marketing team in San Francisco. This role will support marketing initiatives and manage day-to-day influencer community interactions. The Assistant Manager will collaborate with cross-functional partners on marketing campaigns and brand programs, reporting to the Senior Manager, Brand & Influencer Marketing.

Requirements

B.A. in Communications, Marketing, or similar.
3-4 years of experience in influencer, PR, and/or social media marketing.
Experience with influencer software platforms (Tribe Dynamics/CreatorIQ, Traackr, GRIN or similar).
Demonstrated interest and passion for influencers and social media.
Comfortable with G-Suite, especially Google Sheets, Calendar, Slides.
Familiar with file management systems (Box, Dropbox, or similar).
Excellent communication & writing skills.
Detail-oriented, conscientious, and committed to accuracy.
Experience in influencer marketing within the beauty or fashion industries.
Data-driven decision maker comfortable reviewing numbers.
Able to learn quickly and take initiative.
Professional who can juggle a dynamic workday.
Approaches people with a friendly and hospitable attitude.
Self-starter with a can-do positive attitude and a roll-up-your-sleeves approach.
Resourceful and self-motivated.
Exceptional attention to detail while managing multiple simultaneous projects.
Personable, open-minded, and flexible with demands and changes in an entrepreneurial, fast-paced environment.
Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
Excellent communication, relationship-building, project management, and time management skills.
Knowledgeable & passionate about the influencer landscape, the beauty industry, and social media.
A creative thinker, always bringing fresh ideas to the table.
Welcome and learn from feedback, finding ways to incorporate it into future plans.
Excellent knowledge of social media platforms, influencers, and best practices.
Critical thinker and problem-solving skills.

Responsibilities

Identify new influencers and talent, and assist with building innovative programs to expand community and deepen existing relationships.
Brief and serve as liaison with cross-functional partners, including Creative, DTC/eComm, and Retail teams.
Partner with cross-functional teams on marketing campaigns, go-to-market launches, growth initiatives, and events.
Support the manager in measuring, tracking, and optimizing performance to achieve brand and growth KPIs.
Measure and report on program performance using in-house analytics and third-party tools, sharing insights with stakeholders.
Assist in developing monthly retention target lists by tracking creator performance and identifying engagement opportunities.
Analyze social data, identify trends, present key findings, and apply them to future programs.
Lead mailer and gifting strategy to grow brand mentions and awareness.
Assist with the build-out and implementation of strategy for talent partnerships for key commercial moments.
Assist with tracking and updating team budgets following activations and manage vendor payments.
Manage day-to-day correspondence with agencies, vendors, and influencer platforms.
Assist with managing vendor/partner relationships, including influencer/talent agencies/agents and event production.
Oversee product inventory, including placing/tracking orders, managing fulfillment, and forecasting gratis needs for new launches.
Stay up-to-date on influencer trends and tools, providing recommendations for influencer execution in larger marketing programs.
Support the strategy, vision, and execution of Influencer Marketing at Tatcha to align with overall brand and business strategy.