Assistant Manager, Digital Marketing & Content Creator

Carnegie Museums • Pittsburgh, PA

27d • Onsite

About The Position

This is a union position. The Assistant Manager, Digital Marketing & Content Creator is responsible for performing diversified digital communication tasks, writing, administrative work, and supporting event functions for the Membership & Annual Fund team to ensure an effective flow of work and communication within Development and the component museums.

Requirements

• Bachelor’s degree in marketing, communications, or similar field or equivalent combination of education and experience required.
• Minimum of three years of digital marketing experience required.
• Strong copywriting skills with the ability to write compelling stories on multiple digital platforms using a variety of voices.
• Microsoft Office proficiency
• Experience with cross-platform marketing, digital marketing, digital platforms, and trends.
• Knowledge of current and emerging technologies, channels, and platforms.
• Graphic design and photography experience required.
• Proficiency in photo and design software is required.
• Must have excellent communication, teamwork, and organizational skills.
• Also requires a highly developed customer relations attitude and the ability to prioritize workflow and meet deadlines.
• Strong attention to detail required.

Nice To Haves

• Experience in non-profit, educational, or cultural organizations is desirable.
• Video editing experience is a plus.
• CRM knowledge is a plus.

Responsibilities

• Creates engaging social media content, including targeted paid ads, for Carnegie Museums’ membership social media platforms as well as copywriting for newsletters, email marketing, and more.
• Assists as needed with exporting and importing lists in Tessitura and Prospect2.
• Works with the Digital Marketing Manager, internal staff, and external vendors on digital fundraising and engagement strategies for membership and annual giving.
• Assists with planning, producing, creating, and managing digital content to be used across all digital channels.
• Assists with the development and creation of communication strategies, messaging, and brand awareness/consistency to engage current and prospective audiences, boost retention, acquire new members and donors, upgrade members, and build the member-to-donor giving pipeline.
• Assists in the management of paid digital advertising, such as Google Ads, Meta Ads, and more.
• Creates and manages budgets for digital campaigns and ads.
• Tracks performance and engagement across all digital platforms for membership and annual giving through the creation of key performance indicators and evaluation metrics to present.
• Performs ongoing research into new digital platforms, benchmark trends, and audience preferences.
• Maintains and ensures compliance with solicitation, acknowledgement, and reporting schedules. This includes preparing and sending email solicitations and producing engaging and timely social media content.
• Responsible for alerting management to any issues that prevent adherence to expected schedules and for routine reporting tasks to measure performance.
• Creates videos, photos, graphics, and other content for social media channels, ensuring internal permissions and policies are obtained and followed.
• Schedules and directs film and photo opportunities, develops interview talking points, creates film stock footage, edits film and photo content, and distributes for internal and external approvals.
• Must follow assigned protocols and approval processes across all museums for capturing video and photography coverage.
• Researches and fosters relationships with external vendors and local institutions.
• Writes, proofreads, and prepares written material and correspondence for all digital marketing channels and platforms, including email campaigns, social media posts, web copy, online gift forms, digital membership cards, and more.
• Must follow assigned protocols for collecting and verifying information used in correspondence.
• Creates, formats, manages, and uploads lists for email marketing campaigns in Prospect2.
• Ensures proper sponsorship recognition across platforms, including managing approval procedures and communications with each sponsor.
• Provides prompt and courteous customer service at all times.
• Monitors and responds to social media comments and messages.
• Serves as backup member services representative to answer phone and email inquiries.
• Understands and can explain and apply rules, regulations, policies, and procedures associated with membership and development.
• Analyzes situations accurately and adopts appropriate course of action.
• Generates digital marketing data and analytical reports using a variety of platforms, including Tessitura, Prospect2, G4 Analytics, Loomly, and other databases and platforms, as needed.
• Must respect confidentiality of data and ensure ethical standards of the field are followed.
• Keeps information about processes and procedures current and stored in the appropriate location.
• Manages and maintains digital asset management system in compliance with the four museums’ image policies.
• Represents Carnegie Museums’ membership program in public and at internal and external events which may occur evenings and weekends.
• Manages department invoices including assigning account numbers and tracking expenses to approved budgets.
• Monitors budgets assigned and brings any areas of concern to the attention of management.
• Performs special projects and support as needed to meet the goals of the department.
• Accomplishes responsibilities in a timely fashion with minimum supervision and meets established deadlines.
• All other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level