Assistant Manager – Demand Generation

Software Finder•201 District, VA

About The Position

Software Finder is looking for an analytical, process-driven Assistant Manager – Demand Generation to strengthen our marketing engine and its alignment with Sales. You will own the campaign workflows, CRM data, and reporting that turn marketing activity into qualified pipeline. You will work across Marketing, Sales, and leadership to make sure every lead is tracked, nurtured, and measured across the full B2B funnel. The ideal candidate is comfortable with numbers, can find and fix pipeline issues, and can turn data into clear business recommendations.

Requirements

3–5+ years of experience in Marketing Operations, Demand Generation, or Performance Marketing.
Strong understanding of the full-funnel B2B lead lifecycle.
Hands-on experience with CRM systems; HubSpot experience is preferred.
Advanced Excel and Google Sheets skills, including pivot tables, lookups, and data analysis.
Experience with Power BI or similar BI and reporting tools.
Strong analytical mindset, with a proven ability to debug pipeline and data issues.
Experience working closely with Sales teams.
Ability to translate data into strategic business decisions.
Strong communication and stakeholder management skills.
Highly organized and detail-oriented, with a focus on process and data quality.

Responsibilities

Manage end-to-end campaign workflows, from setup and launch through tracking and optimization.
Build and maintain lead nurturing journeys that move prospects through each stage of the funnel.
Align marketing pipeline with Sales, including lead definitions, scoring, routing, and handoff processes.
Monitor campaign performance and act quickly on underperforming channels or workflows.
Ensure CRM data integrity and compliance with data protection and privacy standards.
Investigate and fix pipeline issues such as lead leakage, attribution gaps, and lifecycle stage errors.
Use Power BI and other analytics tools to analyze campaign, funnel, and revenue metrics.
Develop dashboards and reports that support leadership decisions and revenue forecasting.
Track key KPIs including MQLs, SQLs, conversion rates, cost per lead, and pipeline contribution.
Turn performance data into clear insights and recommendations for Marketing and Sales.
Oversee structured data management in Excel and Google Sheets, with a focus on accuracy and scalability.
Standardize processes for data cleaning, segmentation, analysis, and reporting.
Document workflows and best practices so processes stay consistent across the team.
Run regular data audits to maintain a clean, reliable database.
Support strategic planning through audience analysis and evaluation of industry trends.
Identify new target segments and growth opportunities based on market and customer data.
Translate research findings into actionable channel and campaign recommendations.
Work closely with Sales teams to improve lead quality, follow-up, and conversion.
Communicate performance updates, insights, and recommendations clearly to stakeholders at all levels.