Associate Brand Engagement Manager

IntelliPro Group Inc.•El Segundo, CA

2d•Hybrid

About The Position

The Assistant Manager, Brand Engagement plays a key role in executing the brand's integrated communications strategy, with a primary focus on social media, influencer marketing, public relations activations, and community engagement. This individual will collaborate closely with cross-functional teams and external partners to ensure all communications activities align with overall marketing objectives and strengthen brand positioning. The ideal candidate is a creative, strategic, and highly organized marketing professional with experience managing social media channels, influencer partnerships, agency relationships, and PR initiatives within a consumer-focused environment.

Requirements

Experience managing social media platforms and content strategies.
Strong understanding of influencer marketing, public relations, and community management.
Experience working with or within marketing, social media, PR, or influencer agencies.
Strong organizational, project management, and communication skills.
Ability to analyze performance metrics and translate insights into actionable recommendations.
Knowledge of current digital marketing trends, social platforms, and consumer engagement strategies.

Responsibilities

Develop and execute engaging content across social media platforms including Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging channels.
Create and coordinate visually compelling content such as images, videos, graphics, and short-form content tailored to platform-specific best practices.
Ensure content aligns with brand guidelines, campaign objectives, and audience engagement goals.
Serve as the primary point of contact for social media and influencer marketing agencies.
Provide strategic direction, campaign briefs, creative feedback, and ongoing communication to ensure deliverables meet quality standards and business objectives.
Manage timelines, approvals, and execution of agency-led initiatives.
Maintain and manage the master social media content calendar.
Coordinate content planning with product launches, marketing campaigns, seasonal initiatives, and key business priorities.
Ensure a consistent flow of engaging content across all digital platforms.
Support and execute strategies for emerging and evolving social media platforms.
Identify opportunities to grow brand presence and engagement across new channels while maintaining brand consistency.
Collaborate with internal and external teams to ensure timely and professional responses to comments, messages, and consumer inquiries.
Foster positive audience engagement and strengthen online community relationships.
Support PR initiatives, media outreach efforts, product sampling programs, partnership activations, and earned media opportunities.
Assist with campaign execution and coordination across multiple stakeholders.
Manage influencer partnerships and product seeding programs.
Identify, evaluate, and collaborate with influencers, creators, and brand advocates aligned with brand objectives.
Monitor campaign performance and provide recommendations for optimization.
Provide guidance and oversight to junior team members or trainees.
Support professional development through coaching, feedback, and project direction.
Monitor social media performance metrics and campaign results.
Develop regular reports highlighting key insights, engagement trends, audience growth, and content effectiveness.
Present recommendations based on data-driven findings.
Stay informed on emerging social media trends, platform updates, influencer activity, and competitor initiatives.
Recommend content and strategy enhancements to maintain relevance and competitiveness.
Conduct social listening activities to gather consumer feedback, brand sentiment, and competitive insights.
Share actionable findings with marketing and cross-functional teams to support business objectives and campaign optimization.
Assist with scheduling content, maintaining social media accounts, coordinating project timelines, and supporting day-to-day marketing operations as needed.