Assistant Manager, Athletics Marketing

Texas A&M•College Station, TX

2d•Onsite

About The Position

The Assistant Manager is responsible for developing, proposing and implementing marketing plans for the purpose of encouraging increased attendance and enhancing the fan experience for select athletic programs. This includes designing and placing advertising materials, developing and directing promotions, managing gameday staff, and being the primary athletics marketing contact for the respective sport. Responsible for collaborating with corporate sponsorships, 12th Man Foundation (donations & ticketing), 12th Man Productions (video), and other athletics support staff on a daily basis. Assist in managing a student staff of 20-25 individuals.

Requirements

Bachelor's degree or equivalent combination of education and experience.
Four years Marketing/Promotions experience in a sport related or customer service field.

Nice To Haves

Four years in intercollegiate athletics experience
event management and game operations experience
digital marketing experience
community outreach experience
customer service
Goal and task oriented with strong customer relations, problem solving and communication skills.
Ability to multitask and work cooperatively with others.
Creative and self-motivated to accomplish assigned tasks

Responsibilities

Creates, directs, and enhances in-game promotions to maximize the fan experience.
Works with A&M corporate partnerships to implement sponsored inventory as it relates to assigned sports and maximize engagement on sold promotions.
Design and places advertising materials.
Collaborates with corporate sponsorships, 12th Man Foundation (donations & ticketing), 12th Man Productions (video), and other athletics support staff on a daily basis.
Develops and establishes priorities for achieving goals with respective sport 365 meetings and discussions related to Marketing in support of our student-athletes and coaches.
Establishes objectives related to their assigned team/sport.
Responsible for planning and implementing marketing initiatives to increase attendance at assigned sports while working closely and communicating effectively with coaches and staff.
Evaluates existing marketing strategies and provides input into improving overall effectiveness of those strategies.
Develops and directs promotions.
Serves as the primary athletics marketing contact for the respective sport.
Appropriately manages time and monitor's budget to meet project goals by deadline.
Assists in the preparation of the annual budget and long-range planning activities.
Coordinates and evaluates business function, division, or departmental activities.
Manages gameday/event staff to maximize efficiency and collaborate with personnel as needed.
Assists in managing and mentoring 20-25 student marketing team employees.
Plans and assigns work to student marketing team employees.
Assists with hiring throughout the year and providing performance feedback at the end of the fall and spring semesters.
Serves as an ambassador of A&M Athletics at scheduled community outreach engagement opportunities with the intent of increasing A&M Athletics event attendances and exposing external constituents to the A&M brand.
Maintains continual and thorough familiarity with all applicable NCAA, Conference and University rules and regulations.
Establishes and ensures communication and enforcement of rules and regulations for all staff members and student workers supervised.