Assistant Integrated Marketing Communications Manager - Baskin Robbins
Inspire•Boston, MA
•$57,987 - $96,646
About The Position
The Assistant Manager of Integrated Marketing will play an integral role in the in-store marketing of both Baskin-Robbins products and the BR brand. This role is directly responsible for assisting with the creative development of the BR shop look and feel through point of purchase (POP) and merchandising materials. The individual in this role must be creative, strategic, and resourceful, with a keen eye for detail.
Requirements
- Bachelor’s degree
- 1-4 years of marketing and/or communications
- Demonstrated experience with project management, with the ability to manage multiple projects simultaneously
- Demonstrated experience supporting or leading the implementation of marketing programs
- Demonstrated experience in problem solving and managing multiple stakeholders
- Ability to balance multiple priorities and meet project deadlines
- Excellent oral and written communication skills
- Strong attention to detail
- Self-starter personality who can operate with minimal supervision
- Strong interpersonal skills
Responsibilities
- Support the creative development and production of national POP and merchandising that is on strategy and consistent with brand positioning
- Manage the development of quarterly POP planograms for each marketing window that are accurate and easy-to-follow for shop crews
- Lead the creative development and production of point of purchase materials for test programs
- Responsible for continued development and maintenance of the online image library to ensure that it remains comprehensive and current
- Manage the creative development of product packaging
- Manage the BR Pandora Radio partnership and content development
- Oversee POP inventory management to eliminate unnecessary storage and costs
- Oversee BR Marketing Central site content
- Oversee Gift Card creative development
- Work cross-functionally within the organization to deliver fully integrated programs
- Drive projects to deliver on budget and on time
- Manage projects and multiple deliverables under tight deadlines
- Work with vendors to ensure delivery of quality materials that are to specifications and within budget
- Manage program budgets and forecasts
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
