Assistant General Manager Sales

Goldfish Swim School•Moore, OK

18h

About The Position

The Assistant General Manager - Sales supports the General Manager in operating a welcoming, well-run, enrollment-driven swim school. This people-focused role combines customer service, sales, daily operations, and Front Desk team development. The Assistant General Manager is a welcoming presence for families, helps ensure the facility meets the school’s standards, and supports the team across aquatics, the front desk, and facilities while serving as Manager on Duty during assigned shifts. The role focuses on enrollment growth and retention by following up with leads, tracking sales performance, coaching staff on customer service and sales, and providing actionable recommendations to the General Manager. It also includes overseeing first-day swimmer experiences, planning community events, and building local partnerships. Goldfish Swim School describes its culture as people-first and mission-driven, with a focus on children’s water safety, customer service, integrity, compassion, trust, and delivering a “GOLDEN Experience.” Each location is independently owned and operated, and the local franchisee is the employer.

Requirements

Have 1–2 years of experience in a customer service, sales, or team support role.
Be a natural communicator who is comfortable speaking with families by phone and in person.
Be comfortable learning new software; training on the school’s systems will be provided.
Be organized, dependable, and proactive about following through.
Be available for evening and weekend shifts.
Obtain a Lifeguard Certification through Goldfish Swim School if not already certified.

Responsibilities

Greet members and families warmly when they arrive and depart.
Keep the facility clean, organized, and ready for customers.
Oversee the first-day swimmer process, including wristbands, tours, lane walks, and follow-up.
Manage daily enrollment goals by calling, texting, and following up with leads.
Hold the Front Desk team accountable for lead follow-up and enrollment standards.
Track the lead pipeline, conversion rates, and enrollment trends, and provide actionable insights and recommendations to the General Manager.
Handle common objections and coach Front Desk staff to respond confidently.
Coach Front Desk staff through side-by-side support, regular feedback, and formal performance evaluations.
Issue corrective action when needed and make hiring recommendations to the General Manager.
Plan monthly community events and build local partnerships.
Serve as Manager on Duty during assigned shifts, overseeing the full operation of the school.
Support aquatics, front desk, and facilities as needed and ensure each area meets the Goldfish standard.