Assistant Director of Sales - Snowbird

POWDR • Snowbird, UT

13d • Onsite

About The Position

The Assistant Director of Sales supports the Director of Sales in driving group lodging, conference, incentive, association, corporate meeting, and event revenue for the resort. This leadership role combines strategic business development with hands-on sales execution and team support. The Assistant Director is responsible for developing new business opportunities, growing existing accounts, mentoring sales managers, and ensuring departmental sales objectives are achieved. The ideal candidate is a highly motivated hospitality sales professional with a strong understanding of the meetings and events industry, proven success selling large group conferences, and the ability to cultivate meaningful relationships with meeting planners, third-party intermediaries, and corporate decision makers.

Requirements

• Bachelor's degree in Hospitality, Business, Marketing, Communications, or related field preferred.
• 5-7+ years of hospitality sales experience with demonstrated success in group and conference sales.
• Previous resort, convention center, or destination hotel sales experience strongly preferred.
• Prior leadership, mentoring, or supervisory experience preferred.
• Must be at least 21 years of age.
• Valid Driver License w/ clean MVR (driving record).
• Proficient computer skills, strong with Microsoft office (i.e. Word, Excel, PowerPoint, Outlook) and proven success with internet / search engines / lead database software for prospecting and developing new business.
• Experience with CRM systems, preferably Amadeus/Salesforce.
• Strong communication skills are important, both written and verbal.
• Strong sense of the meetings & hospitality industry and a passion for working with people.
• Good problem-solving skills, knowledge of contract negotiation and experience in cold calling, networking and building relationships.
• Strong organizational skills, calendar management, budget and expenses management required.
• Ability to work both independently and in a team environment with being self-motivated and driven is necessary to be successful in this role.

Responsibilities

• Develop and execute strategic sales plans to increase conference and group sales revenue.
• Assist Sales Managers in identifying, soliciting, and securing new business opportunities.
• Oversee and contribute to an active pipeline of qualified leads through prospecting, networking, trade shows, industry events, and client referrals.
• Manage key accounts and build long-term relationships with meeting planners, corporations, associations, and third-party partners.
• Conduct sales presentations, virtual meetings, site inspections, and resort tours.
• Negotiate contracts and agreements in accordance with resort policies and revenue objectives.
• Collaborate with Revenue Management and Operations teams to maximize profitability and optimize business mix.
• Assist in overseeing the day-to-day performance of the sales team.
• Coach and mentor Sales Managers and Sales Coordinators to improve prospecting, conversion, and negotiation skills.
• Support the Director of Sales with goal setting, forecasting, and performance tracking.
• Participate in recruitment, onboarding, training, and professional development initiatives.
• Foster a positive, collaborative, and results-oriented sales culture.
• Represent the resort at industry conferences, trade shows, client events, and association functions.
• Monitor industry trends, market conditions, competitor activity, and emerging business opportunities.
• Maintain active participation in industry organizations such as MPI, PCMA, SITE, and other relevant professional groups.
• Develop market intelligence and share insights to support team strategy and business planning.
• Serve as a champion for the continuous improvement of the sales process by identifying and eliminating barriers that may impede conversion, including outdated collateral, inefficient workflows, inconsistent messaging, or technology gaps.
• Ensure all sales materials, presentations, proposals, digital assets, and resort information remain accurate, compelling, and up to date to support a best-in-class customer experience and maximize conversion of qualified opportunities.

Benefits

• Ski pass for you and your eligible dependents
• Complimentary ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance
• 401k with company match
• Discounts with Powdr partners
• Free transportation to work: UTA Bus, Rideshare Vans, Alta Shuttles and Employee Shuttles

What This Job Offers

• Job Type: Full-time
• Career Level: Manager