Assistant Director of Membership

Delano•Miami Beach, FL

About The Position

Under the general guidance of the Director of Membership, the Assistant Director of Membership supports the strategic direction, sales initiatives, and daily operations of the Members’ Club. This role plays a key part in delivering exceptional member experiences, maintaining the brand’s standards of refinement, exclusivity, and cultural relevance. The Assistant Director will assist in leading the membership team, driving recruitment and retention efforts, and ensuring that all membership activities align with the hotel’s overall vision. Acting as an ambassador for the club, this individual will help cultivate strong relationships with both prospective and current members, support revenue growth, and contribute to the continued success and prestige of the membership program.

Requirements

Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
Minimum of 5 years of experience in a leadership role within a private club, luxury hospitality setting, or membership-driven organization.
Demonstrated success in developing and executing membership strategies that drive revenue growth, engagement, and retention.
Proficient in CRM systems and data analytics, with the ability to leverage insights to enhance member experiences and optimize program performance.
Proficient in budgeting, financial analysis, and cost control to achieve membership revenue goals.
Experience in developing and managing annual budgets for membership departments.
Ability to develop and implement marketing strategies to promote membership offerings and attract new members.
Experience in creating promotional campaigns to increase membership awareness and engagement.
Strong leadership skills to recruit, train, and supervise membership staff.
Ability to foster a culture of excellence and teamwork within the membership team.
Commitment to delivering personalized and exceptional service to all members.
Ability to address member concerns promptly to maintain satisfaction.
Knowledge of health and safety regulations related to membership operations.
Ability to maintain compliance with industry standards and brand guidelines.
Ability to stand or walk for extended periods.
Ability to lift and carry objects as necessary.
All team members must maintain a neat, clean and well-groomed appearance. Specific department uniform guidelines and/or required articles of clothing will be explained to you by your supervisor

Responsibilities

Develop and implement a comprehensive membership strategy designed to attract, engage, and retain a cultivated, exclusive membership base, elevating the overall Delano experience.
Collaborate closely with Delano’s Director of Membership, and Marketing team to ensure membership offerings are fully aligned with the hotel’s positioning and cultural programming.
Introduce innovative membership tiers, bespoke packages, and elevated services that embody the Delano brand, ensuring the membership base remains sophisticated, engaged, and profitable.
Continuously analyze market trends, member behavior, and competitor activities to keep membership offerings fresh, appealing, and perfectly attuned to our clientele’s preferences.
Develop compelling sales collateral, events, and campaigns that attract high-quality prospective members.
Lead and inspire a dedicated team to deliver exceptional service to both current and potential members, fostering an environment of collaboration, excellence, and creativity.
Design and manage the discreet application, approval, and onboarding processes for new members, ensuring alignment with Delano’s brand values and standards.
Curate bold initiatives to drive membership revenue growth, including innovative promotional campaigns, exclusive corporate partnerships, and member referral programs.
Execute creative strategies to achieve and exceed membership targets while preserving the integrity and exclusivity of the membership club.
Utilize social media, email marketing, and other digital platforms to expand outreach and attract prospective members.
Regularly engage with members at events to gather feedback, strengthen relationships, and ensure satisfaction.
Maintain accurate and up-to-date records of membership data and statistics.
Oversee the delivery of exceptional member services and coordinate with other departments to meet member needs seamlessly.
Recruit, train, supervise, schedule, and evaluate team members in accordance with Delano procedures.
Liaise with vendors to secure the latest, most desirable products for Delano members while ensuring costs remain within budget.
We recognize we are in the hospitality industry and that may require us to provide lateral service. We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service.