Assistant Director of Marketing

The Ohio State University • Columbus, OH

7d • Onsite

About The Position

Serves as a member of the Marketing team who is committed to excellence and advancing the Department of Athletics through its strategic marketing and fan experience efforts. This position creates and implements fan cultivation strategies and tactics through communication, advertising campaigns, media buying, database marketing, email marketing, social media and promotional initiatives for assigned sports and related special events. Responsible for increasing fan awareness that translates into increased ticket sales revenue, attendance and other ancillary revenue. Implement strategies to maximize game atmosphere opportunities and in-game promotional activities to produce remarkable experiences for fans. Collaborate with Live Events, Ohio State Marching and Athletic Bands, Ohio State Spirit Squad, Block O and other university affiliated, as well as external groups to create a competitive advantage at home events. Additional administrative responsibilities including cross campus involvement through special engagements that include student life and related special projects. Candidate will work hand in hand with media rights partner, Learfield, to ensure activation of sponsored elements. Management responsibilities will include hiring of interns, assisting in development of interns, scheduling for in season sports as well as special related projects. This position works in a creative and collaborative team environment where change is embraced, and innovation is encouraged. Performs other duties as assigned.

Requirements

• Bachelor's degree or equivalent experience.
• 2 years of relevant experience required.

Nice To Haves

• 2-4 years of relevant experience preferred.
• Excellent communication skills both oral and written.
• Excellent interpersonal skills.
• Demonstrated experience in marketing or sales.
• Knowledge of Big Ten and NCAA rules and regulations as pertains to duties of position.
• Proficiency in computer skills using Microsoft Word, Excel, Adobe Photoshop or InDesign or a similar program, Shoflo or other scripting mechanisms, and other relevant software.
• Proficiency with advertising, both digital and traditional.
• Ability to work under minimal supervision while achieving established goals.
• Ability and willingness to work evenings and weekends.

Responsibilities

• Creates and implements fan cultivation strategies and tactics through communication, advertising campaigns, media buying, database marketing, email marketing, social media and promotional initiatives for assigned sports and related special events.
• Increases fan awareness that translates into increased ticket sales revenue, attendance and other ancillary revenue.
• Implements strategies to maximize game atmosphere opportunities and in-game promotional activities to produce remarkable experiences for fans.
• Collaborates with Live Events, Ohio State Marching and Athletic Bands, Ohio State Spirit Squad, Block O and other university affiliated, as well as external groups to create a competitive advantage at home events.
• Handles additional administrative responsibilities including cross campus involvement through special engagements that include student life and related special projects.
• Works with media rights partner, Learfield, to ensure activation of sponsored elements.
• Manages hiring of interns, assists in development of interns, and schedules for in-season sports as well as special related projects.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level