Assistant Director of Marketing

University of Pennsylvania•Philadelphia, PA

1d•$50,366 - $58,000•Onsite

About The Position

The Assistant Director of Marketing will lead the marketing and game presentation efforts for Penn Athletics and assigned sports. Serving as the primary contact for women's basketball, this role will develop strategic marketing plans focused on revenue generation through ticket sales and sponsorship opportunities, driving attendance at athletic events, and enhancing the overall experience for students, fans and the greater Penn community.

Requirements

Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required.
A Cover Letter and Resume/CV are required to be considered for this position. Please upload your Cover Letter where it asks you to upload your Resume/CV; multiple documents are allowed.

Responsibilities

Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball.
Collaborate with key stakeholders to develop and execute strategic marketing and promotional plans.
Create & distribute advertising content across multiple platforms.
Identify and implement new and existing revenue generating opportunities for assigned sports, including but not limited to ticket sales and sponsorship.
Collaborate with Penn Sports Properties to fulfill sponsorship needs related to pre-event marketing, gameday promotions and game presentation.
Write scripts and manage videoboard inventory.
Collaborate with creative services on graphic and video needs for assigned sports.
Lead game presentation and in venue production efforts for all home games for assigned sport, developing an engaging atmosphere for all fans.
Coordinate theme days, promotions and giveaway.
Lead in the planning and execution of initiatives aimed at driving student engagement and attendance.
Coordinate campus marketing efforts, plan and execute on campus activations, and build partnerships with student organizations.
Establish and maintain key partnerships across campus.
Collaborate with other divisions and organizations to drive initiatives, programs and activations that elevate student engagement and their experience with DRIA and at athletic events.
Assist with managing the student worker program for the marketing department.
Onboard and train work studies, interns and student DJs.
Manage office hours and gameday coverage schedules.
Communicate with others in the marketing department to assess upcoming coverage needs and notify students of new coverage needs.
Assign meaningful tasks during office hours.
Create and communicate gameday assignments.
Other duties and responsibilities as assigned.

Benefits

Excellent healthcare benefits
Tuition benefits for employees and their families
Generous retirement benefits
Wide variety of professional development opportunities
Supportive work and family benefits
Wealth of health and wellness programs and resources
Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses with pre-tax dollars
Tuition assistance for employees, spouses, and dependent children
Tuition assistance for dependent children at other institutions
Generous retirement plans (Basic, Matching, and Supplemental)
Pre-tax or Roth savings options for retirement plans
Wide variety of investment options through TIAA and Vanguard
Substantial amount of time away from work
Long-Term Care Insurance
Wellness and Work-life Resources
Professional and Personal Development resources
Access to a wide range of University resources as well as cultural and recreational activities
Discounts and Special Services (arts and entertainment, transportation, mortgages, new cars, cellular phone service, movie tickets, theme parks)
Flexible Work Hours
Penn Home Ownership Services (forgivable loan for eligible employees)
Adoption Assistance