Assistant Director of Marketing - Athletics

The University of Akron • Akron, OH

1d • Onsite

About The Position

The Assistant Director of Marketing - Athletics is responsible for developing and executing social content to promote teams, athletes, ticket sales, and general awareness campaigns. This role involves attending staff meetings, overseeing interns, developing marketing plans for assigned sports, and managing game day elements such as public address announcers, music, video boards, and cheer squads. The position also includes fulfilling sponsored elements, improving event atmosphere through games and promotions, distributing marketing materials, and conducting grassroots marketing across the university and the Greater Akron Metro area. A genuine interest in athletics and the sport industry, strong communication and customer service skills, a willingness to learn, and the ability to work in a fast-paced environment are essential.

Requirements

• Requires a relevant bachelor’s degree
• Valid Ohio Driver’s License
• Requires a minimum of two years of experience in communication and marketing performing related job duties
• Genuine interest in athletics and the sport industry
• Ability to manage time commitment and dedicate all office and event hours
• Ability to work evenings and weekends to meet the business needs of the external unit(s)
• Excellent oral communication skills, written communication skills, and customer service skills
• Strong work ethic and a willingness to learn
• Ability to multi-task, stay organized, keep up with high-energy, fast paced environment
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint)

Responsibilities

• Develop and execute social content to continuously promote teams/athletes, ticket sales and general awareness campaigns
• Attend scheduled weekly/bi-weekly staff meetings, intern huddle meetings and optional development events
• Provide leadership and assist in overseeing interns and their assigned responsibilities
• Develop full-scale marketing plans for assigned sports
• Assist with managing public address announcers, coordinating music, video board elements, cheer squad, pep band, and other marketing needs to direct the flow of games, events and promotions as needed
• Fulfill sponsored elements such as exposure, PA announcements, promotions, social media and events
• Improve the atmosphere at each event through the use of games, giveaways, contests, trivia and music, etc.
• Promote athletic events and communicate promotions within the residence halls, Greek system, student body, etc.
• Execute email communications to assist with awareness towards Akron Fanbase
• Assist with the upkeep of the Akron Athletics App and continued promotion to grow usership
• Submit weekly Athletics information into Campus Digest, Student ZipMail and other campus resources
• Distribute posters and schedule cards to assigned locations and check for refills on a bi-weekly basis
• Grass roots marketing across the university foot space and the Greater Akron Metro

Benefits

• Compensation for this position is commensurate with experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level