Assistant Director of Marketing and Communications, Penn GSE
University of Pennsylvania•Philadelphia, PA
•$65,628 - $70,000•Onsite
About The Position
Reporting to the Director of Marketing and Brand Strategy, the Assistant Director of Marketing and Communications will be responsible for executing the marketing and prospective student and learner communication efforts for Penn GSE programs. Working closely with the Office of Admissions and Financial Aid and Penn Learning Network, this will be a key role in executing the long-term marketing and communications strategy, creating and maintaining print and digital content, building data-driven advertising campaigns and communication plans, and the interpreting data to assess impact. This role will engage with prospective students at various levels of the enrollment funnel and work closely with Penn GSE staff across the various programs and offices.
Requirements
- A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience.
- Experience with the following, or related platforms: Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and Asana
- Experience with Meta Business and Google Ads
- Strong interpersonal and written communication skills; Ability to represent the unit with credibility and professionalism
- Skilled at managing services, systems, or processes with measurable impact; ability to identify and respond to challenges proactively and constructively
Nice To Haves
- Three or more years of experience
- Experience in education, higher education, or nonprofit settings
- Experience leading or overseeing complex projects, often involving multiple partners and timelines
- All applicants must submit a cover letter along with their resume/CV detailing their interest in the position. Cover letters, as well as any portfolio or design attachments, may be uploaded to the same section as the resume/CV section.
Responsibilities
- Develop a sophisticated understanding of Penn GSE’s CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners. This includes communications as part of various campaigns, event invitations, admissions and registration status announcements, etc.
- Assess the impact of these communications over time to inform future strategy and execution of plans.
- Assist the Director of Marketing and Brand Strategy with the long-term integrated marketing and communication strategy, which includes print, email, text, and digital/online campaigns. The building of data-driven campaigns and the interpretation of data to assess impact will be critical.
- Assist the Office of Marketing and Communications by being the initial point person within our ticket system. Respond to requesters to let them know that their request was received and ask questions or request additional assets that may have been missing from their original request. Reassign tasks accordingly to the team to complete.
- Assist the Director of Marketing & Brand Strategy on the development of social media content aligned with enrollment marketing priorities, including production of social media assets, and working with Penn GSE brand ambassadors and graduate assistants to acquire original social media assets.
- Assist the Digital Communications Specialist on the development of email campaigns to highlight Penn GSE events, accomplishments, and resources to various audiences.
- Perform additional duties as assigned
Benefits
- excellent healthcare and tuition benefits for employees and their families
- generous retirement benefits
- a wide variety of professional development opportunities
- supportive work and family benefits
- a wealth of health and wellness programs and resources
- Health, Life, and Flexible Spending Accounts
- Tuition assistance here at Penn for employees, spouses, and dependent children
- Tuition assistance for dependent children at other institutions
- generous retirement plans
- Long-Term Care Insurance
- Wellness and Work-life Resources
- Professional and Personal Development resources
- Access to a wide range of University resources as well as cultural and recreational activities
- Discounts and Special Services
- Flexible Work Hours
- Penn Home Ownership Services
- Adoption Assistance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
