Assistant Director of Game Presentation & Fan Experience

College of the Holy Cross • Worcester, MA

4d • Onsite

About The Position

At Holy Cross, we are focused on creating a world-class workforce by attracting and retaining employees dedicated to fostering a culture of professionalism, pride, mutual trust, and respect—one that values appreciation and recognition, empowering each of us to flourish both individually and collectively. We seek candidates who are inspired by our mission and values, and who are eager to make a meaningful difference on our campus. Learn more about Life at Holy Cross here. Reporting to the Director of Athletics Marketing & Fan Experience, the Assistant Director of Game Presentation & Fan Experience is responsible for assisting with the execution of marketing plans with a focus on generating revenue and attendance for all 27 of our Division 1 programs. In addition, this position is responsible for assisting with the overall creation of the content and Social Media strategy and execution for Athletics.

Requirements

• Bachelor’s degree in marketing, communications, sport management or other related fields
• Minimum of 2 years’ experience working in collegiate or professional sports marketing, experience can include internships and graduate assistantships
• Proficiency in Microsoft Office Suite required
• Adobe Photoshop experience required
• Excellent interpersonal, organizational and communication skills, including both verbal and written
• Ability to work nights, weekends and holidays
• Knowledge of NCAA rules and regulations
• Thorough knowledge of a relevant specialized or technical field equivalent to 2 years of college or specialized training programs.
• Over 3 years up to and including 5 years relevant experience required.

Responsibilities

• Develop & implement comprehensive marketing & promotional campaigns for assigned sports designed to maximize attendance and revenue
• Manage all in-game promotional activities for assigned sports including scripting, music, in-game entertainment, scheduling PA announcers and more.
• Work directly with assigned sports and media relations contacts to consistently enhance the programs digital presence and media involvement
• Consistently work to create memorable fan experiences for patrons of Holy Cross Athletics events
• Assist the Director of Athletics Marketing in the creation and management revenue streams
• Management of the Crusaders’ Kids Club
• Work closely with Crusader Sports Properties to ensure fulfillment of all sponsorship contracts
• Oversee community engagement initiatives aimed at growing the Holy Cross brand in the Worcester community
• Schedule and staff marketing interns both in office and for events
• Work in conjunction with media relations department to maximize social media engagement
• Assist department graphic designer with graphics for both print & digital use
• Assist video department with production of relevant content
• Work collaboratively with key college partners
• Other duties as assigned

Benefits

• Generous benefits options

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level