Assistant Director of Digital Media and Partnerships

SEIU • Washington, DC

2d • Onsite

About The Position

The Assistant Director of Digital Media and Partnerships serves as a foundationally digital communications professional responsible for expanding SEIU’s reach through modern digital ecosystems and strategic external collaborations. This role leads the union's digital influencer strategy and oversees the production of high-impact social and advertising content to build political power and shift national narratives.

Requirements

• Six or more years of experience in digital communications, including at least four (4) years managing strategy and program development.
• Thorough knowledge of digital campaign strategies, including social media, digital ads, CRMs, and CMSs.
• Demonstrated experience in managing complex vendor relationships and large-scale digital contracts.
• Proven ability to lead digital transformation and implement modern audience development strategies.
• Deep commitment to anti-racism and social justice.

Nice To Haves

• Experience in communications or technology-related field preferred

Responsibilities

• Serves as the primary lead for all digital influencer collaborations, identifying and cultivating relationships with culturally influential communities and values-aligned digital creators to expand the union's narrative reach.
• Manages a junior staffer dedicated to creating high-volume social media content and creative assets for digital ads across national SEIU channels, ensuring all content centers worker voices and race-class narrative analysis.
• Responsible for the direct production of high-impact digital assets, including the design of custom graphics, short-form video editing, and the development of comprehensive digital toolkits for national mobilizations.
• Supervises a Program Manager responsible for the execution of digital advertising programs, ensuring paid media efforts are integrated with broader organizational goals and campaign priorities.
• Manages and coordinates major digital contracts and vendor relationships; ensures sophisticated choices are made regarding advertising agencies, design firms, and consultants to deliver high-quality, cost-effective results.
• Partners with the Deputy Director of Strategic Outreach to ensure digital partnerships and ad content are synchronized with media relations, pitching, and the "Unions for All" roadmap.
• Ensures the digital work of the union is innovative, helping to exceed industry standards through the implementation of new platforms, workflows, and data-informed decision-making.
• Assists in developing and managing the digital advertising and creator budget, ensuring strategic and responsible resource allocation aligned with SEIU’s values.
• Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed