Assistant Director of Athletic Communications

Virginia Information Technologies Agency•Lexington, VA
•$40,000 - $45,320

About The Position

The Assistant Director of Athletic Communications serves as the primary communications contact for men's soccer, swimming and diving, wrestling, and baseball, and provides communications coverage for other sports and departmental areas as assigned. The position promotes VMI Athletics through accurate, timely, and engaging content across digital, social media, broadcast, and traditional media platforms. The role works with coaches, cadet-athletes, athletics staff, conference offices, and media representatives to enhance the visibility and brand of VMI Athletics. It also supports department-wide championships, special events, announcements, and major communications initiatives, and may recruit, train, schedule, and supervise game-day staff and student workers.

Requirements

  • Bachelor's degree in communications, journalism, sports media, public relations, or a related field.
  • Strong writing, editing, communication, and organizational skills.
  • Knowledge of athletic media relations, statistical programs, website content management, social media, photography, and basic graphic or video production.
  • Ability to manage multiple deadlines, maintain accurate records, work independently, and collaborate effectively in a fast-paced collegiate athletics environment.

Nice To Haves

  • Previous experience in collegiate athletics communications or sports information.
  • Experience with statistical software, website content management, Adobe Creative Cloud, photography, social media, and live-event communications.

Responsibilities

  • Serve as the primary communications contact for men's soccer, swimming and diving, wrestling, and baseball.
  • Provide communications coverage for other sports and departmental needs as assigned.
  • Manage publicity and media relations for assigned sports, including press releases, previews, recaps, feature stories, notes, and statistical information.
  • Maintain accurate rosters, schedules, results, records, biographies, and historical information on the VMI Athletics website.
  • Coordinate game-day sports information operations, including statistics, media credentials, press areas, interview requests, and postgame materials.
  • Produce and distribute game notes, media guides, record books, programs, and other publications.
  • Create digital content, including graphics, photography, short-form video, and social media posts.
  • Assist with managing and strategically growing VMI Athletics' social media platforms.
  • Serve as a liaison among assigned teams, the athletics department, conference offices, opponents, and local, regional, and national media.
  • Promote the accomplishments and stories of VMI cadet-athletes, coaches, and teams.
  • Coordinate interviews and respond to media requests in a timely and professional manner.
  • Ensure compliance with VMI, conference, and NCAA policies concerning athletics communications and information release.
  • Assist with department-wide championships, special events, announcements, and major communications initiatives.
  • Recruit, train, schedule, and supervise game-day staff, student workers, and other support personnel when needed.
  • Perform other duties and provide coverage for additional sports as assigned.
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