Assistant Director of Annual Giving

Austin Peay State UniversityClarksville, TN

About The Position

The Assistant Director of Annual Giving is responsible for the planning, implementation, and execution of annual giving initiatives designed to increase donor participation and annual philanthropic support. This position manages university-wide annual giving campaigns, partners with academic and administrative units, and collaborates with colleagues across the Division of Alumni, Engagement and Philanthropy to achieve annual fundraising goals.

Requirements

  • Minimum of a Bachelor's degree.
  • A minimum of one year of experience in fundraising, advancement, sales, marketing, business development, higher education, or a related field.
  • Demonstrated ability to work with a variety of stakeholders to achieve common goals and objectives.
  • Ability to work occasional evenings, weekends, and travel as required for fundraising and university events.
  • Demonstrated ability to build and maintain meaningful donor and campus relationships.
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent written, verbal, and interpersonal communication skills.
  • Knowledge of fundraising principles, donor stewardship, and annual giving best practices.
  • Ability to analyze fundraising data and utilize reporting to inform strategy.
  • Demonstrated initiative, sound judgment, and the ability to work independently and collaboratively.
  • Commitment to confidentiality, professionalism, and exceptional customer service.
  • Proficiency with CRM databases and Microsoft Office applications.

Nice To Haves

  • Experience in higher education, higher education advancement, or nonprofit fundraising.
  • Experience managing fundraising campaigns and donor engagement initiatives.
  • Knowledge of Blackbaud CRM or comparable fundraising databases.

Responsibilities

  • Develop and execute annual giving initiatives that increase donor participation and philanthropic support.
  • Lead the planning and execution of university-wide annual giving campaigns, including Govs Give, GOVing Tuesday, Faculty and Staff Giving, and Student Giving initiatives.
  • Manage the Pave the Way Brick Campaign, including donor engagement, order coordination, and stewardship activities.
  • Partner with assigned colleges and university units to identify annual giving priorities and develop fundraising opportunities aligned with institutional goals.
  • Assist with donor segmentation, campaign planning, and annual giving strategy development.
  • Monitor annual giving performance metrics and recommend strategies to improve participation, donor retention, and fundraising results.
  • Collaborate with the Operations and Communications teams to develop and implement annual giving communications, stewardship initiatives, and campaign materials.
  • Provide leadership, oversight, and mentorship for Graduate Assistant involvement in student philanthropy initiatives.
  • Perform other duties as assigned.
  • Work collaboratively with colleagues across the Division of Alumni, Engagement and Philanthropy to support integrated fundraising initiatives.
  • Represent Annual Giving at university events, alumni programs, donor engagement activities, and other fundraising events as appropriate.
  • Coordinate stewardship and donor engagement opportunities that strengthen donor relationships and encourage continued philanthropic support.
  • Assist with sponsorship and volunteer engagement opportunities connected to annual giving initiatives.
  • Support special projects and other fundraising initiatives as assigned.
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