Assistant Director, Marketing

Tulane UniversityNew Orleans, LA

About The Position

This position will work with the Associate Athletic Director of Marketing and Creative services to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. This person will utilize digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. This person will collaborate with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services. This person will also organize and coordinate all game presentation elements for women’s basketball and assigned non-ticketed sports.

Requirements

  • Experience with email marketing.
  • Experience with digital advertising.
  • Experience with marketing automation.
  • Experience with lead generation.
  • Ability to collaborate with multiple departments.
  • Experience organizing and coordinating game presentation elements.

Responsibilities

  • Implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics.
  • Utilize digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base.
  • Increase ticket sales, fundraising, sponsorship, and other ancillary revenue.
  • Collaborate with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services.
  • Organize and coordinate all game presentation elements for women’s basketball and assigned non-ticketed sports.
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