Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara University • Santa Clara, CA

1d • $77,600 - $93,170 • Hybrid

About The Position

Reporting to the Director of Marketing & Communications for Online Graduate Programs, the Assistant Director of Marketing & Communications plays a critical role in supporting and executing marketing and communication strategies for each of Santa Clara University’s online graduate programs. This position is responsible for leading internal and external communications, overseeing digital and print marketing efforts, managing social media platforms, and developing content for web and email campaigns. The Assistant Director collaborates with school-specific internal stakeholders and external vendors to ensure consistent branding and messaging across platforms, contributes to web development and all communication/marketing initiatives, and creates targeted content to drive student recruitment. The role supports communication for the Santa Clara Online team as a whole, supporting all team members and higher ups with all communication needs. Additionally, this role supports recruitment events and outreach efforts (such as calls, mailings, and more) to increase visibility and engagement across Santa Clara’s six graduate schools.

Requirements

• Bachelor's degree required in marketing, communications, or related field
• 3 years of work experience
• Interpersonal skills needed to work with individuals with a variety of skills and backgrounds
• Appropriate level of understanding of the importance of building strong internal and external relationships
• Strong customer service orientation
• Strong communication skills (spelling, grammar, oral and written communication)
• Professional and service oriented in approach to all contingencies
• Graphic Design (Adobe Photoshop, Canva)
• Website development/design (T4, WordPress, HTML Email campaigns)
• Social Media strategies and communication software
• Digital Advertising Strategies (Paid social advertising, SEO/SEM/SERP)
• Project Management
• Learning and Content Management Systems
• Ability to work with administrators, faculty, staff and students
• Ability to work independently
• Ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

Responsibilities

• Produce, write, proof, edit and facilitate communications for Santa Clara internal channels such as emails, meetings, and project management between Santa Clara Online team and graduate school representatives.
• Ensure that internal communication is clear and consistent – disseminating information, as needed, to all Santa Clara Online constituents.
• Oversee the master editorial calendar (to be utilized for internal sharing as well as external social media and email campaigns) as well as report unique news events as they arise.
• Collaborate with University Marketing & Communications to meet deadlines and create branded assets.
• Track and report on the effectiveness of communication efforts across all channels, social media, and external releases to inform strategy and optimize messaging.
• Produce, write, proof, edit and publish long-form content (such as press releases and blog posts) for all Santa Clara Online initiatives and external channels.
• Oversee relationships and communication with various marketing vendors or cross-campus partners.
• Manage, produce, update, and schedule all event reminder emails for all events relevant to online programs.
• Where necessary, conduct the same efforts for relevant, in-person programs.
• Oversee the production and distribution of Vice Provost of Graduate Program materials such as VPGP update, social media efforts, and more.
• Develop and publish content on web pages, social media platforms, and more; identify and source appropriate visuals to support written content.
• Ensure all Santa Clara Online programs are using the latest social platforms to interact and connect with current and former students, faculty, and staff.
• Assist in overseeing all school-specific social platforms when launching online programs.
• Ensure schools are using consistent messaging and dissemination of information throughout all mediums.
• Assist graduate school staff with updating and maintaining their websites.
• Be knowledgeable and answer questions regarding graduate online programs, degree requirements, and application process.
• Collaborate with other admissions departments on campus to streamline and understand processes.
• Develop, implement and maintain web pages and websites, ranging from a specific event page to a department or center’s site using HTML, T4, and WordPress.
• Working with the Director, drive web usability that evaluates website structure, content, and accessibility to ensure user-friendly customer journey.
• Utilizing various graduate school social media channels, create assets (imagery, captions, etc.), and monitor campaigns to ensure optimal performance.
• In collaboration with the Director of Marketing & Communications, design and lead marketing strategy plans for the promotion, recruitment, and growth of the school’s online programs on the local, national, and global stage.
• Develop and implement marketing strategies alongside Director and school-specific representatives.
• Facilitate web creation, web design, and user experience for emerging online program sites and landing pages.
• Work directly with program directors to create, implement and execute marketing plans to support their goals across admissions, career services, and program management.
• Document and promote successes of students, alumni, faculty, and online programming.
• Develop and execute targeted email marketing campaigns to engage prospective students and support recruitment goals.
• Monitor and report on marketing campaign performance metrics, providing insights and recommendations to improve outcomes and ROI.
• Assist with managing marketing budgets, ensuring effective allocation of resources across campaigns and platforms.
• In collaboration with the Director, market and showcase all emerging Santa Clara Online programs to potential students.
• Collaborate with admissions and recruitment teams to align marketing strategies with recruitment and conversion objectives.
• Ensure marketing campaign data metrics are provided to Santa Clara Online team and review the ROI for all external relationships (campus partners, etc).
• Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, prospect and lead generation.
• Represent Santa Clara Online at events on and off campus for prospective students, virtual events, undergraduate institutions, agency, and district partners.
• Increase Santa Clara Online’s visibility through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities.
• Oversee effective recruiting events for online graduate programs and work in tandem with the various colleges and schools.
• Own and execute lead nurturing journeys through email, text, and phone communications to guide prospective students through the application process.
• Collaborate with recruitment partners, agencies, and CRM systems to optimize lead generation and tracking efforts for online graduate programs.
• Become well-versed in any/all CRM systems (such as Slate) or other necessary technology systems

Benefits

• Comprehensive benefits package for benefit eligible employees with programs and resources designed to promote and sustain personal health care, well-being, and the financial objectives of our employees and families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level