Assistant Director, Marketing and Communications, College of Health & Human Sciences

University of Memphis•Memphis, TN

About The Position

The Assistant Director, Marketing and Communications assists with the daily operations of a department or work unit and develops program guidelines and policies. The role may be responsible for implementing major departmental programs or projects. For the College of Health and Human Sciences (CHHS), the Assistant Director enhances the college’s brand through digital, print, and oral marketing strategies, collaborating with the University of Memphis Marketing team to align plans and materials with university marketing and branding guidelines. The position develops and evaluates marketing plans, strategies, and materials for the college, its academic programs, Centers and Institutes, and initiatives. It creates messages and promotional materials; coordinates publicity, photography, videography, web, and other communications needs; develops video content; and writes and edits copy. The role manages CHHS social media and website content, including content designed for priority audiences, search engine optimization, and user experience best practices. The Assistant Director identifies marketing opportunities across academic programs, Centers, initiatives, research, and faculty expertise, with an emphasis on online programs and student enrollment. The position oversees promotional video and audio content in facilities and may oversee staff, interns, and student assistants. It also conducts audience needs analysis, develops and analyzes feedback surveys, organizes market research, maintains a marketing database, and develops strategies to build and maintain an alumni database and engagement. Other duties may be assigned.

Requirements

Bachelor’s degree in Marketing, Advertising, Graphic Design, Public Relations, Mass Communications, or a related field.
Minimum of five years of relevant work experience.
Must be authorized to work in the United States; employment visa sponsorship or transfer is not available.
Ability to translate broad institutional priorities into actionable plans, resources, and implementation steps.
Proficiency with common productivity, presentation, collaboration, and reporting technologies.
Strong communication, organization, project management, facilitation, and relationship-building skills.
Knowledge of marketing and social media best practices.

Responsibilities

Enhance the CHHS brand through digital, print, and oral marketing strategies.
Collaborate with the University of Memphis Marketing team to produce marketing plans and materials that align with university marketing and branding guidelines.
Develop, implement, and evaluate marketing plans, strategies, and materials for the college, academic programs, Centers and Institutes, and initiatives.
Create college-, program-, and center-specific messages and promotional materials, including brochures, flyers, banners, and signage.
Coordinate publicity, photography, videography, web, and other marketing and communications needs for assigned areas.
Conceptualize and coordinate the production and dissemination of promotional videos.
Generate story ideas for printed publications, news media, and online communications; write and edit copy as needed.
Manage CHHS social media sites and provide frequent, timely, and relevant content for priority populations.
Manage the CHHS website and develop, write, and edit content that connects with priority populations and follows SEO and UX best practices.
Identify marketing opportunities for academic programs to increase recognition and student enrollment, with an emphasis on online programs.
Oversee promotional video and audio content in facilities.
Oversee staff, which may include interns and student assistants.
Identify marketing opportunities for Centers, initiatives, CHHS research initiatives, and faculty areas of expertise.
Conduct needs analyses to identify population-specific marketing strategies.
Develop and analyze surveys, questionnaires, and other forms of feedback.
Organize market research and maintain a marketing database.
Identify and implement strategies to build an alumni database, track and increase alumni engagement, and maintain ongoing alumni communication.
Perform other duties as assigned.