Assistant Director, Digital Marketing and Engagement

Mass General Brigham•Somerville, MA

11h•Hybrid

About The Position

The Assistant Director of Digital Marketing and Engagement is a key member of the digital marketing team, supporting fundraising, donor engagement, and institutional storytelling across digital channels. This role manages digital communications projects working closely with teams across the office to translate engagement goals into clear project plans and measurable outcomes.

Requirements

Bachelor’s degree required and 3-5 years of experience managing digital communications, marketing, web, fundraising, or related projects.
Experience coordinating complex digital communications, marketing, web, and fundraising projects with strong knowledge of digital platforms and tools
Strong project management skills, including the ability to define scope, build timelines, manage dependencies, facilitate meetings, document decisions, follow up on action items, and drive work to completion.
Excellent written and verbal communication skills, with sound judgment, professionalism, and the ability to translate technical or operational details for nontechnical stakeholders.
Ability to manage stakeholder expectations, competing priorities, sensitive information, and confidential information with care.
Working knowledge of digital communications channels and production tools, including websites, CMS platforms, email marketing, marketing automation, donation forms, event registration, analytics, and Microsoft 365 applications.
Ability to learn new programs as needed.
Ability to analyze data and identify trends to make recommendations for future digital engagement efforts.
Strong attention to detail, with a commitment to quality assurance, brand consistency, accessibility, user experience, best practices, and operational efficiency.
Ability to work independently and collaboratively in a fast-paced environment, communicate effectively and professionally with diverse audiences, adapt to shifting priorities, and maintain professionalism under pressure.
Interest in the organization’s mission and the role of philanthropy in supporting patient care, research, education, and community service.

Nice To Haves

Experience with WordPress, Marketo, Adobe Experience Manager a plus.

Responsibilities

Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization, including campaign launches, web updates, email programs, event communications, and donation forms.
Develop and maintain project plans and timelines to deliver high-quality deliverables to support fundraising initiatives.
Facilitate intake and discovery with stakeholders to clarify goals, audiences, and requirements to inform appropriate digital solutions.
Coordinate with teams and partners including content, design, web production, information systems, fundraising colleagues, and vendors.
Support email, web, and digital asset management by helping build campaigns, update content, manage list readiness, maintain standards, and troubleshoot production issues.
Coordinate quality assurance for digital deliverables.
Monitor competing priorities and resource needs, recommend adjustments to timing and scope as needed.
Track and report on digital performance metrics and campaign outcomes, preparing recommendations to improve donor experience, campaign execution, operational efficiency, and alignment with fundraising priorities.
Help standardize and improve digital workflows, intake processes, documentation, project templates, QA checklists, and team collaboration.
Other duties as assigned.