Assistant Director, Admissions Marketing and Operations, Graduate Programs Office

Boston University • Boston, MA

10d

About The Position

As a central member of the College of Engineering's Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master's Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on admissions operations, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service–driven admissions model and ensures a seamless, supportive experience for prospective and admitted students.

Requirements

• B.S./B.A. required.
• Ability to develop and manage client relationships with a superior customer satisfaction focus.
• Demonstrated ability to set and meet targets.
• Strong analytical and computer skills, including MS Office, CRM management, report building, communication campaigns, planning and executing virtual recruiting and yield events.
• Excellent written and oral communication skills, including creating and presenting webinars and information sessions.
• Ability to handle the demands of a fast-paced, multi-faceted, changing environment.

Responsibilities

• Identifying and cultivating prime prospective candidates.
• Evaluating applications for admission and maintaining consistent communication with admitted students to support deposit conversion and onboarding.
• Overseeing and serving as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
• Serving as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging.
• Collecting and analyzing enrollment and recruitment data to inform decision-making for the online master's and other degree programs.
• Building sustainable and flexible models for marketing communications and application processing.
• Contributing to broader admissions initiatives within graduate engineering and special projects in the GPO.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level