Assistant Director, Admissions Marketing and Operations, Graduate Programs Office
About The Position
As a central member of the College of Engineering's Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master's Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on admissions operations, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service–driven admissions model and ensures a seamless, supportive experience for prospective and admitted students.
Requirements
- Admissions operations
- Data analysis
- Recruitment planning
- Relationship building
- Customer service-driven admissions model
- Seamless, supportive experience for prospective and admitted students
- Marketing and recruitment content development
- Email campaigns
- Landing page content
- Enrollment coach scripts
- Coordination and revision cycles
- Accuracy and alignment with academic policies and messaging
- Enrollment and recruitment data collection and analysis
- Marketing communications and application processing
- Admissions initiatives within graduate engineering
- Special projects in the GPO
Responsibilities
- Identifying and cultivating prime prospective candidates.
- Evaluating applications for admission and maintaining consistent communication with admitted students to support deposit conversion and onboarding.
- Overseeing and serving as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
- Serving as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging.
- Collecting and analyzing enrollment and recruitment data to inform decision-making for the online master's and other degree programs, building sustainable and flexible models for marketing communications and application processing, and contributing to broader admissions initiatives within graduate engineering and special projects in the GPO.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
