Assistant Director, Admissions and Marketing-McDonough School of Business, Dubai

Georgetown University • Lexington, MA

22d • Hybrid

About The Position

The Assistant Director, Admissions and Marketing, at Dubai Georgetown McDonough supports all activities related to recruitment, marketing and admissions for the EMBA Dubai and IBP Dubai programs to ensure that we meet enrollment goals. The Assistant Director also partners with the internal marketing teams on the Graduate & Executive Degree Programs team and central MarComm team as well as the external marketing firms to support marketing efforts including paid advertising campaigns. Additional duties include, but are not limited to: Developing and executing marketing, recruitment and admissions plans Supporting all aspects of recruiting outreach including managing and executing the lead and applicant journey (answering all emails, telephone calls, and walk-in inquiries) and creating and implementing all procedures for recruitment outreach and follow-up with prospects. Supporting the admissions process – document review, first reads and interview scheduling Ensuring that all marketing content materials (both printed and online) are up to date. Creating and executing the email communication strategy, including writing and sending emails within our marketing automation platform. Liaising with our external marketing firm to review and monitor paid advertising campaigns. This includes overseeing the execution of digital, social, search, programmatic, out-of-home, sponsored content, and streaming campaigns

Requirements

• Bachelor’s degree required
• Minimum 5 years of experience
• Critical ability to multitask, prioritize, and execute with strong attention to detail
• Strong interpersonal abilities and strong team orientation required. Must be able to work with various constituencies including prospective students, current students, alumni, faculty, and staff.
• Substantial working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and PowerPoint, is required.
• Marketing and events-related experience
• The incumbent must physically reside in Dubai or be willing to relocate to Dubai at their own expense.
• An attested degree is a requirement for a UAE employment visa.

Nice To Haves

• Experience in higher education/admissions environment is highly desirable
• Familiarity with a marketing automation tool like Salesforce Marketing Cloud, Marketo and/or a CRM tool like Salesforce preferred
• Comfort in working directly with executives at all levels and a desire to engage with international cultures

Responsibilities

• Developing and executing marketing, recruitment and admissions plans
• Supporting all aspects of recruiting outreach including managing and executing the lead and applicant journey (answering all emails, telephone calls, and walk-in inquiries) and creating and implementing all procedures for recruitment outreach and follow-up with prospects.
• Supporting the admissions process – document review, first reads and interview scheduling
• Ensuring that all marketing content materials (both printed and online) are up to date.
• Creating and executing the email communication strategy, including writing and sending emails within our marketing automation platform.
• Liaising with our external marketing firm to review and monitor paid advertising campaigns. This includes overseeing the execution of digital, social, search, programmatic, out-of-home, sponsored content, and streaming campaigns

Benefits

• Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees