Free People Assistant Digital Asset Coordinator

Free People•Remote,

1d•$50,000 - $60,000•Onsite

About The Position

The Assistant Digital Asset Coordinator is part of a small but critical team supporting the high-speed, high-volume Free People e-commerce image and video workflow. This role helps manage the movement, accuracy, organization, and delivery of product imagery from capture through post-production, final asset management, and downstream use. This position reports to the Digital Asset Manager and sits within the Digital Asset Management/File Management function, while also serving as a daily workflow liaison to Studio teams through ShotFlow and, as the business transitions systems, Creative Force. The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable working in a fast-paced studio environment where priorities shift quickly. They will support digital asset accuracy, metadata, file naming, retouching handoffs, reshoot coordination, asset relocation requests, and image delivery across Free People e-commerce and cross-functional partners. As Free People transitions from ShotFlow/Evolphin/Scene7 workflows to Creative Force and AEM, this role will also help document, learn, adopt, and improve new ways of working.

Requirements

1–3 years of experience in digital asset management, photo studio operations, e-commerce production, post-production, retouching coordination, creative operations, or a related field preferred.
Working understanding of digital imaging, including file formats, color spaces, compression, sizing, web standards, and basic print preparation.
Proficiency with macOS and Adobe Photoshop; Adobe Bridge, Lightroom, Capture One, or similar asset/capture tools a plus.
Strong spreadsheet and organizational skills; proficiency with Microsoft Excel or similar tools.
Familiarity with DAM, workflow, or project management platforms such as AEM, Creative Force, ShotFlow, Evolphin, Scene7, Globaledit, Asana, or similar systems preferred.
Basic knowledge of photo retouching and ability to identify image/file inconsistencies.
Excellent attention to detail, accuracy, follow-through, and time-management skills.
Ability to multitask, shift priorities, and stay organized in a fast-paced, high-volume studio environment.
Strong written and verbal communication skills with the ability to collaborate across Studio, Retouching, Merchandising, Marketing, Buying, Web Production, and Tech partners.
Curious, adaptable, and comfortable learning new systems during periods of process change.

Nice To Haves

Adobe Bridge, Lightroom, Capture One, or similar asset/capture tools a plus.
Familiarity with DAM, workflow, or project management platforms such as AEM, Creative Force, ShotFlow, Evolphin, Scene7, Globaledit, Asana, or similar systems preferred.

Responsibilities

Coordinate daily e-commerce product activation workflow with Studio personnel using ShotFlow and, eventually, Creative Force.
Monitor jobs, shots, sample/product status, and workflow queues to help ensure work moves smoothly from studio capture to post-production and final delivery.
Create, update, and validate shot records, shot requirements, and product information as needed to support accurate capture and handoffs.
Partner with Studio Producers, Photographers/Digi Techs, Art Directors, Stylists/Studio teams, Retouching, and File Management to resolve workflow questions, blockers, missing information, and priority changes.
Help maintain clear system-of-record behaviors during the transition to Creative Force, escalating inconsistencies or process gaps to the Digital Asset Manager and Studio leadership.
Assist the Digital Asset Manager and DAC team with daily e-commerce image and video flow from Photo Studio to Web Production through URBN/FP digital asset systems.
Ensure accuracy and consistency of image labeling, file naming, product metadata, asset relationships, and final asset organization.
Support archive management for e-commerce imagery, including maintaining accurate file structures, workspaces, metadata, and asset indexability in current and future DAM systems.
Support AEM readiness/adoption by helping maintain metadata, file structure, asset organization, and searchability as workflows transition away from Scene7.
Process image swaps, moves, reclasses, and relocation requests from Buying, Merchandising, Marketing, and other business partners while maintaining clear tracking and communication.
Resize, prepare, upload, and deliver images for e-commerce, internal partner needs, external partners, and occasional print or special project requests.
Assist with light project management of post-production jobs/tasks, including intake, prioritization, tracking, and handoffs.
Prioritize incoming imagery and post-production work based on product status, in-stock needs, launch timing, deadlines, and business urgency.
Evaluate completed retouching for inconsistencies, missing assets, file issues, or quality concerns; escalate issues for correction when needed.
Help clarify retouching intake, revision tracking, approvals, and final delivery processes as workflows move into Creative Force.
Support coordination of externally shot or third-party product photography through studio capture/asset intake workflows.
Support cross-functional reshoot workflow by helping ensure required shots are created/identified before samples move to set.
Partner with File Management and Studio teams to increase awareness of reshoot needs, reduce unnecessary reshoots, and improve communication before work reaches set.
Help maintain a clear tracker/directory for image relocation, swap, and move requests so Buying, Merchandising, File Management, and Studio partners have better visibility.
Identify repeat issues, gaps, or communication breakdowns in reshoot and asset movement workflows and share recommendations with the Digital Asset Manager.
Build strong working knowledge of Creative Force, AEM, ShotFlow, and other relevant product activation/DAM tools.
Support the transition from ShotFlow to Creative Force by learning new workflows, following SOPs, documenting process changes, and helping communicate updates to impacted users.
Assist in documenting workflows, ownership, handoffs, naming conventions, metadata practices, and support procedures for Studio, DAC/File Management, Retouching, and partner teams.
Proactively identify opportunities to improve workflow clarity, reduce manual work, minimize errors, and support speed-to-site.
Participate in a collaborative, solutions-oriented environment by communicating clearly, asking thoughtful questions, and sharing workflow insights with the team.