Assistant Brand Manager

Piping Rock•Bohemia, NY

23h

About The Position

The Assistant Brand Manager will own pricing, product set-up, and reporting and analytics across eCommerce and DTC platforms, and will brief creative teams on packaging and digital assets to support new launches and ongoing platform content. This role blends operations, analytics, and cross-functional leadership to drive growth and profitability across the brand portfolio. The Assistant Brand Manager will be at the forefront of the future of health and wellness while helping drive eCommerce and DTC growth across four of our most dynamic brands — Nature’s Truth, Vitafusion, Fiber Well, and L’il Critters. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key.

Requirements

Bachelor's degree or equivalent experience required
2+ Years in Marketing or eCommerce (CPG, OTC, Cosmetics, Vitamins) or relevant experience preferred
Strong project management skills and communication skills (written, verbal, presentation, and interpersonal)
Previous experience with consumer marketing research tools (Nielsen, IRI, and Stackline preferred)
Experience with eCommerce/DTC platforms (e.g. Amazon, Walmart.com, Shopify) and product content management systems preferred but not a requirement
Ability to understand how to identify/interpret trends
Problem solving/solution-oriented mindset
Advanced Excel and PowerPoint skills is a must
Occasionally willing to travel to trade shows, sales meetings and/or retailer presentations

Responsibilities

Own pricing strategy and execution across eCommerce and DTC platforms (e.g. Amazon, brand.com, Walmart.com) for Nature’s Truth, Vitafusion, Fiber Well, and L’il Critters
Manage new item and product set-up across eComm and DTC platforms, ensuring accurate content, pricing, and SKU data
Develop and deliver regular reporting and analytics on eComm/DTC sales performance, pricing, and platform trends using Stackline and other platform-specific data
Partner cross-functionally with our marketplaces team, insights, creative, regulatory, and operations teams to ensure smooth execution of eComm/DTC pricing and product set-up initiatives
Brief creative teams on packaging and digital asset needs for new item launches and ongoing platform content, ensuring assets align with brand guidelines and are ready in time for launch
Build and maintain pricing and cost of goods spreadsheets; analyze margins, promotional impact, and profitability by platform
Monitor competitive pricing, content, and merchandising across eComm/DTC platforms and identify opportunities
Support monthly sales forecasting and inventory planning to ensure proper in-stock levels across eComm/DTC channels
Review promotional programs to ensure alignment with financial objectives
All other duties as assigned