Assistant Brand Manager

Bogle Vineyards•West Sacramento, CA

2d•$65,000 - $85,000•Hybrid

About The Position

The Assistant Brand Manager supports the development and execution of marketing initiatives, assets, and tools for Bogle’s portfolio. This role partners closely with all functional areas, including our Sales, DTC, Winemaking and Operations teams to support initiatives that drive distribution, depletion growth, and brand consistency within the market.

Requirements

Bachelor’s degree in marketing, business, communications, or related field
2–4 years of marketing experience; wine, spirits, beverage, or CPG experience preferred
Interest in the California wine industry and consumer beverage trends
Familiarity with the U.S. three-tier distribution system preferred
Proficiency in Microsoft Office, including Excel, PowerPoint, and Teams; experience with depletion and/or scan data preferred
Valid driver’s license and ability to be insured by the company’s insurance provider
Detail-oriented execution and commitment to accuracy
Analytical thinking with the ability to evaluate data, identify trends, and translate insights into actionable recommendations
Strong written and verbal communication
Collaborative, team-oriented approach with the ability to work effectively across Brand, Sales, Trade Marketing, Digital Marketing, and Home Ranch teams
Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
Flexibility and adaptability as departmental needs shift
Self-aware, open to feedback, and committed to continuous learning and professional growth

Responsibilities

Assist in developing and executing annual brand plans
Develop and maintain key selling tools including but not limited to: point-of-sale templates, accolade support, sell sheets, brand decks, chain presentations, and merchandising/wearable items
Partner with marketing, trade marketing, and sales teams to support execution of brand initiatives and identify opportunities to enhance effectiveness
Represent Bogle brands in sales blitzes, surveys, consumer events and/or other market work at least 2-3 times annually
Responsible for brand’s social media calendar, working closely with Digital Marketing to analyze performance and recommend strategies to maximize consumer reach and engagement
Analyze depletion reports and scan data (Nielsen/iDig) to identify trends, opportunities, and areas of focus
Prepare monthly and quarterly brand performance reports
Analyze digital ad campaigns and make recommendations to improve effectiveness and develop best practices
Support new product launches by creating marketing programs and maintaining digital asset management platform collections and assets
Maintain SKU specs and packaging updates
Maintain Brand Budget Tracker and participate in monthly budget reconciliation
Assist in maintaining brand marketing calendars and timelines