Assistant Brand Manager

Kao Corporation•Cincinnati, OH

4d•$90,000 - $100,000•Hybrid

About The Position

The Assistant Brand Manager supports the planning, execution, and optimization of marketing programs to drive brand growth in the local market. This role involves leading insight-driven execution across social, media, retail, and sampling, collaborating with cross-functional teams and agencies for integrated, on-brand delivery. The position serves as a central resource for performance reporting and analysis, translating data into recommendations for strategy, media investment, and commercial planning. Additionally, the Assistant Brand Manager will support budget tracking, financial planning, and contribute to innovation by collaborating on new product launches.

Requirements

Bachelor's degree required in Business Administration or a related field
5+ years of relevant CPG or marketing related experience
Strong Microsoft Office Usage (PowerPoint, Excel, Word, Outlook)
Experience with Data Analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS
Creative and proven ability to collaborate, while also working independent as appropriate.

Nice To Haves

MBA preferred
knowledge of and experience with beauty brands and /or categories preferred
Canva a plus

Responsibilities

Support integrated brand activation efforts (social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media), in alignment to brand strategy and business objectives
Review and guide agency-led concepts and executions, elevating work to ensure it is insight-led, on-brand, and platform-appropriate
Partner cross-functionally with Trade Marketing, Consumer Engagement, Legal, and Media teams to ensure integrated, compliant, and effective execution
Collaborate with other team members, providing prioritization, feedback, and context to elevate execution and impact
Share key learnings, best practices, and insights with Business Division and other country partners to support alignment and capability building
Guide the development and ongoing evolution of performance dashboards and reporting tools to support decision-making
Synthesize consumer, category, and competitive insights to identify opportunities, risks, and key performance drivers
Lead insight-driven analyses and retrospectives to inform strategic planning, optimization, and prioritization
Recommend actions to take based on data and insights
Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and flagging risks or optimization opportunities
Partner with Finance to understand forecasts, investment trade-offs, and financial implications of brand decisions
Contribute insight-based input into annual planning and budgeting processes
Support innovation plans with BD/ Global teams building from knowledge of consumer, brand and market
Implement a learning mindset for themselves to stay current on trends, resource allocation & industry capabilities to close existing gaps & develop relevant capabilities in the future.
Foster a positive, fact based, growth-minded, and collaborative team environment within team, department, and cross-functionally. Champion professional development and individual growth while driving performance, alignment, and engagement across the Kao organization.