Assistant Brand Manager

Reckitt•Mississauga, ON

1d•Onsite

About The Position

This position is responsible for helping support the brand portfolio for Reckitt (Canada). The incumbent will support the Brand Managers in the areas of brand strategic direction, consumer understanding and communication to consumers and healthcare professionals, packaging, innovation, and financial performance evaluation. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide cross-functional teams (internal & external), manage conflicting priorities, understand the bigger picture in the context of the work they are being asked to do, and can deal with some ambiguity. Reporting To: Brand Manager Employment Type: Permanent Location: Mississauga, Ontario

Requirements

University degree (to Bachelors level) in business or science-oriented degree, an MBA is an asset,
2-4 years working experience in marketing, research or with a creative agency
Must be able to demonstrate strong marketing skills and potential, developed within a CPG, OTC, Pharmaceutical or Nutrition environment.
Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
Strong sense of urgency and achievement
Resilient and able to respond under pressure
Strong capability to partner, collaborate and lead others
Manage multiple demands with strong ability to prioritize
Strong analytical skills, financial skills and P&L understanding
Capable of analyzing data & drawing conclusions from the data.
Able to work autonomously, provide independent opinions, and influence others in the best interests of the business

Nice To Haves

an MBA is an asset

Responsibilities

Helps build Brand Equity based on Consumer Understanding
Helps to support brand strategy and equity by creating a strong brand image with consumers and medical customers through strong communication message plan and brand identity
Analyzes brand, market & competitive trends and recommend suitable actions.
Supports innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth
Works with the Analytics team to initiate and manage market research projects to deliver powerful consumer and customer insights. Work with Analytics team and Brand manager to develop these insights into achievable plans.
Supports the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment (competition) on brand performance. Provides recommendations to enhance performance.
Helps to manage financial requirements including sales, P&L, pricing and sales forecasts against marketing plan objectives
Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation possible for all channels of execution.
Provides clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business/brand priorities and objectives.
Partners with executional channels in digital commerce, medical and retail as well as external agencies to guide all marketing channels as they implement the brand equity ensuring performance