Assistant Brand Manager, Retail

Dermalogica•Toronto, ON

9d•CA$65,000 - CA$70,000•Hybrid

About The Position

Dermalogica is looking for a highly motivated strategic, analytical, and creative Assistant Brand Manager to join our Canadian Marketing team. The individual in this position will be responsible for supporting brand strategy development, spearheading the execution of retail marketing programs, and merchandising (in-store and online) while leading cross-functional teams. Reporting to the Brand Manager, the Assistant Brand Manager, Retail is responsible for executing brand strategies and identifying growth opportunities within the Canadian market. This role is accountable for supporting delivery of retail sales targets and contributing to growth of key accounts. A high degree of project management skills and attention to detail are required.

Requirements

Undergraduate degree (Business, Marketing, or related field)
2-4 years of brand management experience preferably in retail environment (prestige/luxury beauty is ideal)
Exceptional English verbal/written communication and presentation skills; French bilingual a plus but not essential
Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
Strong interpersonal skills with a flexible and adaptable mindset
Professional with strong project management skills; ability to think critically and creatively
High level of accuracy; able to detect inconsistencies and errors with keen attention to detail
Strong collaborative skills; ability to work efficiently within a team environment
Analytical and creative problem-solving skills; ability to gather critical data, translate analysis of an opportunity to resulting goals, and develop POV/recommendation
Positive attitude with an excitement for learning; open to new experiences and challenges
Proficient use of Microsoft Office

Nice To Haves

Experience using SketchUp and Power BI is an asset

Responsibilities

Supports the Brand Manager in the development of annual marketing strategies
Leads the execution of key initiatives across the retail channel, including new product launches, trade promotions, and visual merchandising programs for flagship locations, Sephora, and student stores
Measures and reports performance of executions, assessing against clear goals (ROI and set KPIs)
Shares insights with stakeholders while actioning learnings to further drive growth of the business
Identifies blank space opportunities through sales data, competitive insights/trends, new product information, etc.
Participates in the planning and directing of brand image consistency in visual merchandising, brand/promotional materials, and activations
Assists in managing overall brand health and leading SKU management through ownership of new SKU creation procedures and UPC forms
Manages launch adaptation from global assets to local market relevance and activation
Owns material development for English and French Canada including point of sale displays, sales presenters, education calendars, event support, collateral, etc.
Ensures strong merchandising tools are implemented at store level
Coordinates online merchandising, providing copy and assets for relevant retailers
Collaborates with the digital team to aid in the development of the social media calendar and content creation/pitching for retail channels
Partners with PR to stay abreast of earned, organic and press activity to share with retail partners
Works with the Education team to ensure that product training pieces are effectively rolled out to key accounts and their Professional Skin Therapists
Establishes and maintains ongoing dialogue with U.S. and International marketing counterparts to leverage brand and project harmonization
Assists the Brand Manager with forecast planning for B launches and promotional activities
Tracks competitor activity as well as category trends and provides feedback internally
Visits accounts and attends business events to gain a deeper understanding of the market
Ad hoc projects as needed