Assistant Brand Manager (Fixed Term)

Kao Corporation•Toronto, ON

2d•Remote

About The Position

The Assistant Brand Manager's primary role is to support the Brand Manager, Haircare to help profitably grow the John Frieda® brand. Reporting to the Brand Manager, Haircare, this role will be exposed to all aspects of brand management including innovation and commercialization and brand communications. A key aspect of this role is keep a pulse on category, brand and competitive performance and understanding latest trends to help ensure brand relevancy and competitor advantage. This is a full-time, 9-month maternity-leave coverage position, with potential to extend. Kao Canada Employees work remotely with occasional travel for in-person meetings within the GTA. We offer a salary of $65,000 - $72,000.

Requirements

Bachelor's Degree and 3 years of work experience in consumer marketing OR a Master's Degree in Business, Marketing, MBA or related field is required
Previous experience in the Canadian CPG industry, experience in beauty or personal care industry
Digital & social media marketer with an understanding of influencer partnerships
Project management, time management and organizational skills
Working knowledge of Nielsen

Responsibilities

Support the Brand Manager to plan, develop and implement the marketing plan ensuring the proper deployment of marketing budget and on-time delivery of activations.
Act as key liaison with Legal & Regulatory teams for the approval of marketing materials
Act as key liaison with translation house for all brand related content
Assume lead responsibility at cross-functional consensus meetings
Analyze brand, market and competitive trends with primary responsibility of monthly brand scorecards
With direction from the Brand Manager, lead packaging copy localization
Manage owned channels (brand website); reporting & optimization
Manage Social Media channel organic content calendar, posting, and budget including reporting & optimization
Lead influencer campaigns, ensuring alignment with the brand manager on creator selections, briefing, and content feedback to produce highly effective influencer partnerships.
Manage consumer review generation for all new product launches across brands
Assist the Associate Director of Marketing and the marketing team, as needed with various marketing tasks, which can include sample room inventory, product sample orders, annual sales meeting preparation, etc.