Assistant Brand Manager

Golden Pet Brands•Burbank, CA

8d•$88,000 - $110,000•Hybrid

About The Position

The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand. This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals. The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels.

Requirements

Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis.
Proficient in developing and executing multi-channel campaigns to enhance brand awareness, drive customer acquisition, and foster loyalty.
Expertise in optimizing onboarding processes across inserts, email, SMS, and other touchpoints; experience leading initiatives to improve customer retention, lifetime value, and subscription performance.
Experienced in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement.
Strong background in optimizing website merchandising and creating promotions to drive revenue growth and product trials.
Ability to analyze marketing performance and translate insights into actionable strategies; strong knowledge of key metrics such as ROI, CVR, AOV, and LTV.
Strong collaboration skills to work effectively with cross-functional teams and ensure alignment of marketing strategies with brand objectives.
Demonstrated creative thinking paired with strong project management and problem-solving skills to drive impactful brand initiatives.
Bachelor’s Degree or equivalent experience
4–6 years of experience in brand marketing, digital marketing, or product marketing, preferably in CPG

Nice To Haves

Bachelors Degree in Marketing, Business, or related field
Experience with subscription-based businesses, loyalty programs, or pet-related products

Responsibilities

Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics.
Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty.
Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats.
Strategize website merchandising and promotions to drive revenue and product trials.
Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints.
Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging.
Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance.

Benefits

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
We match up to 3.5% of your 401k contributions
6 paid sick and mental health days
Employee Assistance Program
free weekly yoga and meditation classes
additional mental health benefits
Employee Stock Ownership Plan
Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
charity sponsorships
Potential for quarterly KPI bonuses.