Assistant Brand Manager, Annabelle - 360 Marketing & Communication

Groupe Marcelle•Montreal, QC

2d•Hybrid

About The Position

Reporting to the Senior Brand Manager, the Assistant Brand Manager, Annabelle - 360 Marketing & Communication plays a key role in the development and execution of integrated brand communications. This position requires strong organizational skills, creativity, and autonomy to ensure consistent, consumer-centric communication across all touchpoints. You will work closely with cross-functional teams and external partners to deliver impactful campaigns, maintain brand consistency, and drive engagement.

Requirements

Bachelor’s degree in Business Administration, Marketing, Communications or another related field
3 to 5 years of experience in marketing and communication, including 360° campaigns
Strong understanding of marketing and communication challenges
Excellent proficiency with Microsoft Office, Excel, and PowerPoint
Good knowledge of the cosmetics market and industry

Nice To Haves

Creative, with a mindset that combines creativity and a strategic approach
Able to build stories, with a strong sense of brand
Creative, curious, proactive, and attuned to trends
Able to work in a team and build relationships
Organized, with the ability to manage multiple projects simultaneously
Autonomous, responsive, and flexible: able to handle urgent situations and set priorities
Able to maintain a big-picture view and a global perspective on campaigns

Responsibilities

Collaborate with the Senior Brand Manager, the Marketing Director, and cross-functional teams to lead and execute the marketing & communication strategy and plan
Develop comprehensive communication briefs, including message architecture, to support new product launches
Collaborate with Brand Managers to ensure strong claims, solid messaging, and consistency from development through to launch
Work with internal teams and external creative agencies to support the development and execution of key campaigns (P1)
Work closely with the creative team to manage internal and external photoshoots and video productions (studio booking, resource coordination, casting, budget management, briefing, validation of all departmental needs, sourcing materials, PPM planning, etc.) to support priority 2 and 3 needs
Lead collaboration sessions with 360 teams (Public Relations, Social Media, Digital, Education, and E-retail)
Ensure brand consistency and messaging accuracy across all 360° strategies, while building authentic and relevant connections with consumers. Contribute to adherence to brand guidelines and ensure their application across all touchpoints
Oversee calendar alignment across social media, email marketing, website, and paid campaigns for launches and initiatives, ensuring approvals are obtained at the appropriate levels
Develop and execute media plans in collaboration with the Media Manager and external agency
Collaborate with the internal studio and external creative partners to efficiently produce content for the brand and campaigns (brochures, banners, social media assets, etc.)
Participate in the organization of national sales meetings (marketing content and logistics) as well as other internal meetings (National Business Meeting, etc.)
Manage budgets, create purchase orders (POs), process invoices, and maintain budget tracking

Benefits

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters